I’ve been selling my e-books through Nook Press for four years and it’s a good way to get your book posted for sale at Barnes and Noble, which runs it. (Its platform was earlier known as Pubit!)
It’s probably the easiest free ebook press site to use. (The others most used are Kindle and Smashwords.) Simply go to Nook Press.com and there are three choices: E-Book Publishing, Print Books, and Help Services. If you want to publish and sell your books through them, go to the first. If you just want them to print your books, the second, and if you need help putting the book together, the third.
Just follow the submission directions in the publishing section, (My book, How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days, will ease your march through the steps, if needed.)
There are usually two perplexing areas in the free publishing formats: (1) who you can talk to–actually talk to, or at least type to and have them immediately type an answer back, and (2) how many copies have you sold, when, and when will those royalties be paid.
(1) Live assistance is great at Nook Press. If you have questions it will tell you where to go and how to do it immediately.
(2) Easy enough here too, if you remember that you get paid 60 days after sale and you are paid for all of that month’s total sales. For example, if you sold a book in March, you will be paid at the end of May. (They will send you an email telling you it is en route [to your bank account] at that time.) So if you sold $42 worth (say six books) in March, you will be paid the $42 at the end of May. Go to the SALES button and it will tell you the number of books sold the present month, how many were sold last month, and you can go down a list of previous months and it will tell you specifically which books were sold during those earlier 30-day periods. (There’s also a graph on the SALES page telling the number of books sold each of the past six months.)
I need that by-the-month information (in our example, for April) because it tells me exactly which six books were bought that month. That’s important to you if you have more than one ebook published by Nook Press. For me, I own a publishing company and I submit the books written by my five authors (see www.meetingk-12needs.com), plus me. So I need to know which books by which authors (and the royalty for each) they are paying. That’s so I can pass that royalty on to them.
That’s it. Consider adding Nook Press to your selling force. If nothing more, it’s another publisher in your growing in-print domain. Your kids will shriek with delight. So will your spouse when those additional royalties get heavy in your account!
P.S. If you want to read other comments, usually how-to, in the 400 or so blogs at this site about any of the “open publishing” sites, go to the SEARCH box at the top, right, of the first page of this blog and type in the publisher’s name (one at a time). The blogs will be lined up for you to read! What are the other related publishing outlets you might want to know about? Try Nook, Kindle, Smashwords, BookBaby, Create Space, Amazon, Lightning Source, Lulu, Scribd, Blurb, iBooks, and Kobo.
At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket?
Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. But will the returns grossly exceed that cost while we are still in the same flesh? (Three months will tell the tale, hoping for a third of that in three weeks.)
I’m a niche publisher. A few years back my firm hit a bulls-eye designing, creating, and selling standard operating procedures manuals for dentists. Now we create and sell books to K-12 administrators: mostly principals, superintendents, school board members, and teachers. Flossing was pretty much what I knew about dentistry at the earlier incarnation, and avoiding the grumpy old dudes who ran schools was my gift as a kid. How the niche publishing came about is another blog, or several—go to the search box on this blog and write “niche publishing” and you can read what I’ve said so far. Or read my book: Niche Publishing: Publish Profitably Every Time.
The bottom line is that I don’t write education (or dental) books: I get first-rate leaders (preferably already speaking widely in their field) who are experts about the target topics. They are the heroes. They share their hard-earned well of knowledge—in writing. (I have had 46 books published that I did write, but that’s a different, and concurrent, life!)
Here the expert is my younger brother, Jim, and these are his fifth and sixth books for me. Why him? I can’t find anybody else with more experience, ideas, and recognition among other superintendents, principals, and teachers, nor anybody who has also given so many key speeches to conferences, conventions, academies, … Anyway, he’s a lot of fun, disciplined, and full of reliable genes, good ideas, and true stories…
But here’s what’s up now. Jim wrote two books that I want to sell simultaneously: The Art of School Boarding: What Every School Board Member Needs to Know and The School Principal’s Toolbook. (We try to make our titles so clear that a buyer knows what’s inside before lifting the cover, so I hope these too are self-explanatory.) They are dynamite books but running two separate selling campaigns costs money—and we think one campaign makes giant sense.
Here’s the most important item on the card:
Our buying target is the SUPERINTENDENT, who is chosen by the Board and chooses the principals! If the other two don’t work, he or she doesn’t either, at least for long. The rest of the postcard explains the books, shows the covers, summarizes the tables of contents in key words, soothes the super’s soul in three paragraphs each of selling prose, all leading to four wee questions, “(Do you) want to review a free ebook copy (of one or both books)? … read testimonials? … check the author’s credentials? … or order copies, with the usual discounts?” Then it politely sends the mesmerized 12,200 superintendents (a large percentage of all of them in the U.S.) to www.meetingk-12needs.com for the rest, to decide and close the deal. (Go ahead: you needn’t be a superintendent to be curious—although admittedly there are a lot of curious superintendents!)
So that’s why I asked in the headline, “Can we sell two new books by using 12,200 jumbo postcards?
Here are the images on the (two) sides of the postcard:
We don’t know. The cards hit the mail yesterday. Here’s what it looked like, scanned to blog size. I’ll report back right here every three weeks or so. It might be a pinch slow at first because the dust is still settling from the Easter break. The honchos are probably still trying to find their stray kids.
But I can share one thing now: what I had to do to put the jumbo postcard together and get the offer in flow.
1. Think up a way to sell two very different books to three school chiefs at once. Does it make sense? Was the superintendent the right target? Will I starve my wife, kids, and myself to death?
2. Find a reliable, current, affordable mailing list of superintendents. Google first, limit it to four, and call and let them (quickly) sell their wares and virtues to me.
3. Find a fast, reliable printer who is comfortable with jumbo cards and can also sync the mailing (I send the list) and provide inexpensive small adjustment art tweaks, if necessary.
4. Find a card (or graphics art) designer (or design it yourself if you are experienced) and get the copy, changes, colors, and the rest pulled together on time.
5. Find the money and distribute it gratefully when everybody does what you want—preferably, far better than you imagined.
6. Get my website up-to-date, and go through the link lines the buyers will visit so it’s all current, easy to follow, and delay-free. Like the supermarket, don’t slow the buyer down but be sure he/she at least sees your other products and services along the way.
7. Plan the fulfillment. Get the free ebook email ready; write thank-you model replies to your lucky customers; find envelopes, bags, or boxes for shipping; set up a meter mail system with the post office; get tape and all the incidentals; listen to your phone message and make it clear and relevant; set up an invoicing system for direct purchases (usually for purchase orders); double-check your shopping cart process (if used); line up helpers if needed, and lay in enough book stock to cover the initial surge, with a fall-back five-day POD replenishment lever ready to pull if good fortune gushes in.
That’s it. “Cross” is the word of the day. My fingers are crossed—or my banker will be cross. See you soon.
Here’s how that works.
Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index.
Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept and example), and a roll-out chapter that took the four concepts and told how they would work with other information dissemination means, either individually or by working together.
That sounds kind of vague, doesn’t it? Here’s an example that might be easier to envision. (I plan my books first, then write.) Its title is How to Sell 75+ of Your Freelance Writing Almost All of the Time.
While the book’s contents aren’t related to this blog, its Table of Contents below shows where the six ebooks might come from. It also shows how all of the book(s)—a major paperback of 240+ pages and six ebooks, each from a chapter or section of that paperback—should multiply your total earning power with only about 50-75% more time spent in the ebooks’ preparation, rather than 600% that six books might suggest.
Here’s a tentative Table of Contents of my coming book:
How to Sell 75+ of Your Freelance Writing Almost All of the Time
1. Why just sell your writing (idea) once? Why not sell it again and again, then once more—and once again…?
2. Magazines and Newspapers: two magic systems with lots of sales in each
3. Books: sell the original in 11 different formats and each of those in six ebooks
4. Niche Publishing: where the gold is hiding in book publishing
5. Topic-spoking: one idea exploded, then filtered through the hungriest buyers
6. The roll-out: once the copy exists, why not make a lot more money from the idea by six other non-print information dissemination means?
It never happens that the 240 pages of your paperback’s content are evenly divided into six equal sections of 40 pages each. But my first thought is six books of 40 pages each. (I call these shorties wee ebooks.)
Still, 40 pages to me seems small, and once the six topics are separated from each other and pulled apart, they could easily be expanded into 50 or 60 pages apiece (perhaps by adding an additional example or two in each book). It’s your choice. You can make your wee ebooks as long as you want; they are your books and length isn’t anti-environmental or anti-anything, as long as the copy and concepts are tight and professional.
You might take the six chapters in my book above, extract each, and massage it into a stand-alone small book. It can include the same examples (or different ones) and almost the same prose as the original book. Just prune out links, references, and extraneous resources if they aren’t about this specific topic. Refer to the big book a couple of times, where appropriate, just as you would other books or support data. Also, include information about the big book and all of the other five wee ebooks on a page or so in or near the resources in the back.
After all, you’re publishing this wee ebook in part to direct its readers to good, related information and guidance in your big (or mother) book. So make its existence obvious, but don’t overdo it. The other reasons you are making it available are that (1) it confines itself to a specific subject offered in an easy-to-use, inexpensive edition, (2) it puts more published books in your featherchest, which can be very important if you wish to display your expertise in the topic and to speak about it, (3) it pays you additional money for your having shared clear, usable information—without huge amounts of energy and for very little additional expense.
How might this multiply your earnings? You will promote the big book, so it will bring in an usual book’s expected sales income. You can also promote the other five wee ebooks at the same time (since each book’s title must be different or you will drive sellers and buyers nuts), and that will pick up more buyers. The two books will excite different clientele at different buy levels.
Let’s say that you will sell your paperback at $17.95 (also test $19.95 and $24.95). And that you will sell each of the six wee ebooks at $3.99 each (though run it as a special now and then at $2.99). And, as mentioned, you will also promote the other six books in each of these books. So, for example, if you sell the wee ebook about Magazine and Newspaper selling, its readers may also be interested in another wee ebook, say about Books. And if they see that they now have a third (two slightly modified chapters) of the big book, they may well then buy the big book too—or recommend it to friends based on the solid content and writing quality of the wee books they have already read.
Another point: consider issuing the wee book as both an ebook and a paperback. Or test just one in both formats to see if there is more interest in having it in one form or the other. (In my field I find that writers usually want print-on-paper books rather than ebooks, so it would indeed be worth my testing both formats.)
And also that you will focus on the social media to promote the wee ebooks as much as the big book, plus of course list all of the books as widely as you can through the “open” publishers.
If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better.
The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and reviewed almost every kind of evaluation imaginable. The worst (least informative, at least to me) were those that just fished for praise for the sponsor.
Actually, the simplest evaluations were the most informative, in part because they were most often completed before the attendees left. Let me offer a sample of this evaluation. But note that it is designed to capture the two prevalent kinds of responders: (1) those who just want to check boxes and flee!, and (2) those for whom the choices were never quite right and they felt compelled to add commentary as well. Two of the most important points simply had to be answered in written responses: “What did you find most valuable?” and “Suggested improvements…” They are wisely scattered in the middle of the questionnaire.
The last two items also require prose responses. I put them last because many leave them blank and I wouldn’t want that to set a precedent. Anyway, I suspect they don’t know what else the speaker can talk about or can’t think of what wasn’t said–probably because it wasn’t said. Still, if they do respond to them what they share is often very helpful.
I recall speaking one sultry day to about 40 dripping listeners. Three people made the same suggestion: in essence, “get your glasses fixed. It drove me nuts when you kept sliding them back into place.” Who knew? But that would have driven me batty too, so the next morning I went to the glasses booth at a mall megastore and asked the helper if there was any way I could stop my glasses from sliding down my nose all the time. It took her about 20 seconds to make the free repair! A wee thing but not to listeners who had to witness the sliding glasses for minutes or hours.
Here’s the model sheet that I think works best.
Title of the program: ________
(City or School) ________
We very much appreciate your responses. They help us determine whether this program meets your needs and interests–and what we can do to make it better!
(1) Your evaluation of the SUBJECT:
_____ very good
(2) Your evaluation of the SPEAKER:
_____ very good
(3) What did you find most valuable?
(4) Your reaction to the COST:
The cost of the seminar was…
_____ about right
_____ too high
_____ too low
(5) Suggested improvements?
(6) Regarding LENGTH, the seminar was…
_____ the right length
_____ too short
_____ too long
(7) How did you hear about this seminar?
_____ flyer sent by us
_____ told by another person
_____ other: ___________________
_____ other: ___________________
(8) What other program(s) would you like (the speaker) to offer?
(9) What haven’t we asked here, and how do you feel about it?
Adjust this evaluation as you wish, of course. It’s a good starter form to build from.
P.S. If you want to read more about this topic, my program “How to Set Up and Market Your Own Seminar” might also interest you. (The evaluation form is excerpted, and modified a bit, from that program.)