10 Professional Tips to Sell Your Own Books...

Here’s a great list of “to do’s” about how to sell your own books that was shared and discussed at the last (9/10/16) BAIPA (Bay Area Independent Publishers Association) meeting in Novato, CA. That is precisely what my clients (and publishing friends) want and need to know. Since you’re my friends too, let me share it with you–and invite you to share it with your friends as well. (The few notations in italics are mine to perhaps clarify the questions I had when I first read it.)

It is from IngramSpark, the huge distributor more known as Ingram or LSI through which most of us sell our books, mostly, to bookstores. It was shared at BAIPA by Jackie Thompson, a delightful soul full of fun, truth, and straightforward info and responses. From them, her, and me to you:

Before, during and after (l)earn what you can from industry data.
Leverage distribution opportunities, US and global.
Invest in professional editing, design and marketing, not inventory. (What good’s the inventory if your book is embarrassing to look at and worse to read?)
Use POD and digital to test demand for your book. (Not too many years ago you had to run 1,500+ copies just to see if a dozen unbribed souls would buy their own copy!)
Use POD to increase format choices (paperback, hardcover, large print).
Get to know your local librarian, learn from their collections. (You can do the same for niche books by studying the 10 newest books your nichees are reading.)
If you are publishing to children and YA (young adults) have the material rated for age, and add this to your metadata.
Use Social Media to build platform and market to your readers.
Own your ISBN. (Even if some of the open publishers don’t require it or will give you one of  their ISBNs, instead post your own in every format and edition you publish.)
Support your local bookseller and library. (Make it easier and a greater joy for them to later support you!)

Good stuff I wish I had read when Ben Franklin and I were setting type and telling old jokes about older yokes on the Olde Sod.

Best wishes,

Gordon Burgett

[ More how-to writing, publishing, and speaking stuff at www.gordonburgett.com/order3.htm. ]