How do you sell the book you just wrote?


Since I offer workshops about publishing (mostly in CA), I often hear back from participants when they finish writing their book. That’s great!

But then they ask me how to sell it! My new book How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days explains some of that, for ancillary publishers (like CreateSpace, Kindle, iPad, Smashwords, and Lulu) but for the world, it’s mostly the old-fashioned way: bookstores (good luck), distributors (good luck), libraries, and to niche buyers (the best luck).

What is my response, particularly when they add in that they are eager to sell the book on tour–but don’t tell me anything about the book? Here’s one reply:

“Since I know nothing about the book, it’s hard to know where/how you market it.

“My initial thought is to zero in on what makes the book compelling and instantly buyable, figure out the most likely buyers (women, seniors, a niche group), and figure out how they find books to buy, then put your book there. Get it reviewed there too. Otherwise, how would you plan a book tour?

“Or follow the path of lots of others. Find a good book about book marketing (John Kremer’s 1001 Ways to Market Your Book is great for self-publishers) and zero in again on what you think will work.

“The tough first part, the writing and publishing, is done. The tough second part is the marketing. Wish I had magic dust or ideas for you. Mostly I sell niche books–much easier.”

For the niche books, simply use Niche Publishing.


There actually are some good clues in that reply. When I find new marketing info I put it in my free, monthly newsletter too.

Best wishes,

Gordon Burgett

P.S. Write the book anyway. Most folks figure out the selling…

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3 Comments to “How do you sell the book you just wrote?”

  1. By John Morris, June 10, 2012 @ 3:33 am

    Hi there Gordon, and thank you for your kind invitation to contact you.

    I recently published a non-fiction crime book.

    It has enjoyed great publicity over the past five weeks or so.

    Could you suggest what I should do to keep the book in the public eye?

    Wait to hear.

    Thank you
    John Morris

    • By Admin, July 19, 2012 @ 10:05 pm

      Too broad a question, John. check just that topic on Google and see if there’s a good book or two at Amazon. Some social media works, but most doesn’t. Stick in the nonfiction crime area.

      Best wishes,

      Gordon Burgett

    • By Admin, January 24, 2013 @ 7:43 am

      Sorry I made you wait so long. Put that book up at all of the “open” publishers, like Kindle, Nook. iBooks, etc. It’s free and they will sell it and give you 70% or so. See my book telling how this is done: Congratulations on your book. Gordon Burgett