You should be quoted (almost) everywhere (almost) all the time


The first question is, “How often are you being quoted?”

The second question is, “Who cares?”

If you’re not seeing your best words in print often enough, the person who may care most is you! And that’s a very important person indeed.

Why is it important? It can directly affect your posterity, perceived expertise, and your bottom line.

There are at least two ways to be quoted: one is to be asked, as when a journalist or TV interviewer asks questions and your replies are recorded, used, and (you hope) preserved. The other is when something you say or write is plucked, printed, and replayed into the twenty-third century.

You can pretty much leave your being quoted to the fates or you can salt the mine. I suggest you salt the mine!

For most people there is absolutely no stress being un- or underquoted. But if you aren’t one of those people, if you work at it you will start seeing yourself in print. Not that after a week of diligent doing entire issues of Time Magazine and Forbes will be dedicated to your every utterance. But you could be quoted with predictable regularity—for all the good things that might bring.

What good things can come from being quoted widely and often?

For one thing, being quoted says that you know something. Of course, everybody knows something. But your something is either so important or special or clever, or just plain brilliant, that it, of at least two billion (or maybe two hundred) other choices, was selected to appear in print!

As important, not only do you know something special, you know how to say it in a few words or sentences. You’re articulate, a craftsperson, a word wizard: you can think clearly, write or speak succinctly, and make the rest of us think too, or laugh, or cry, or just sit back in awe at your special genius!

If all that sounds a bit flippant, it really isn’t. Probably 99.99% or more of what is written or said never reaches the public eye or ear, and would surely never be selected for sharing however low the criteria of choice. And to be able to pluck the heart of a thought or to hit an observation that we all need to share square-on, or to see an everyday action from a unique, uncanny angle, well, that does show you as being as special as your quote.

Being quoted to the public at large is great, but if you want to stand out in a particular crowd, then being quoted in what that crowd reads is a double victory. It’s a personal feather among your peers. If the quote is keen, has wit, or shows intelligence, feathers are good things to have when others start looking for chiefs.

Last, quotes are nice to show to your family and friends, particularly your own quotes. They’re nice to send to the English teacher who suggested that you start over with another language, nice to photocopy and plaster all over the executive washroom, and just plain nice to wrap yourself in on the day your kid steals your car, your spouse runs off with some idiot, and your tax preparer is indicted for fraud.

Are you convinced that quotes are worth getting (though you may not have needed convincing at all)? Then intentionally get quoted!

That may be far more than you want to know about quotes. Bless you. But if seeing what quotes are, funny examples, who gets theirs in print most, and how (with techniques that work), you may enjoy (and benefit from) my $1.99 report called “How to Get Quoted (Almost) Everywhere (Almost) All the Time.” You can buy it in digital format from us, Kindle, Nook, or Smashwords. The above is the opening section, somewhat rephrased to work as a blog. But don’t quote me!

Best wishes,

Gordon Burgett

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