Category: ancillary publishing

Also use Nook Press to publish your own book–free!

I’ve been selling my e-books through Nook Press for four years and it’s a good way to get your book posted for sale at Barnes and Noble, which runs it. (Its platform was earlier known as Pubit!) It’s probably the easiest free ebook press site to use. (The others most used are Kindle and Smashwords.) […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Multiply your book’s sales by turning your book into 6

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

How much money do you actually earn selling through Amazon and LSI?

“Is it worthwhile selling your book through Amazon or Lightning Source?” has to be an early question that a niche publisher must ask. “And how much worthwhile?” That’s important because my niche publishing firm already sells 85% of our products directly to our target niche, much of that through its associations. ———- A pinch of […]

Great way to find your Smashwords earnings!

I’m a publisher with a stable of six gifted authors, so knowing how many books each of them have sold at any particular time is a pesky problem. Especially if they want to know their Smashwords sales, where we had to wade through a mind-boggling list to make even an approximate tally. Until now it […]

Want to read all your favorite blogger said about “X” topic?

Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]

Trees and Kids (from Teachers Change Lives 24/7)

[I’m a publisher and I read all the mail that our readers send. Sometimes (not very often) we have a story or a section of a book that brings lots of spontaneous letters of joy and praise from readers. “Trees and Kids” is the hands-down winner. It’s by Jim Burgett in his 2007 book (in […]

Where self-publishing and ebooks stand in late 2014

(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]

The new Nook Press isn’t an “open” publisher

Nook Press just announced its new paperback and hardback print service. Its features look similar to those of “open” publishers, like Create Space, Kindle, Smashwords, and others (including Nook ebooks). But here you simply build your book, prep the files, and upload the print-ready PDFs for the interior and cover. They print the book and […]