Category: Lightning Source

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4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

How much money do you actually earn selling through Amazon and LSI?

“Is it worthwhile selling your book through Amazon or Lightning Source?” has to be an early question that a niche publisher must ask. “And how much worthwhile?” That’s important because my niche publishing firm already sells 85% of our products directly to our target niche, much of that through its associations. ———- A pinch of […]

Thursday February 12th, 2015 in articles, digital publishing, e-publishing, Kindle, Kindle, Lightning Source, LSI, Nook, pre-testing, publishing, self-publishing, small publishers, Smashwords, writing | Comments Off on How much money do you actually earn selling through Amazon and LSI?

Great way to find your Smashwords earnings!

I’m a publisher with a stable of six gifted authors, so knowing how many books each of them have sold at any particular time is a pesky problem. Especially if they want to know their Smashwords sales, where we had to wade through a mind-boggling list to make even an approximate tally. Until now it […]

Thursday January 29th, 2015 in article writing, articles, book title, digital publishing, e-publishing, Kindle, Lightning Source, LSI, magazine articles, niche publishing, Nook, open publishing, publishing, Smashwords, writing | Comments Off on Great way to find your Smashwords earnings!

Want to read all your favorite blogger said about “X” topic?

Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]

Thursday January 15th, 2015 in digital publishing, e-publishing, editing, freelance articles, Kindle, Lightning Source, LSI, niche publishing, proofreading, public speaking, publishing, small publishers, Smashwords, speaking, webmarketing, Word Press, writing | Comments Off on Want to read all your favorite blogger said about “X” topic?

Where self-publishing and ebooks stand in late 2014

(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]

Wednesday November 19th, 2014 in articles, Blurb, digital publishing, editing, fiction, iBook, iPad, Kindle, Lightning Source, LSI, Lulu, niche marketing, niche publishing, Nook, novel writing, open publishing, pre-testing, publishing, small publishers, Smashwords, webmarketing, writing | Comments Off on Where self-publishing and ebooks stand in late 2014

The new Nook Press isn’t an “open” publisher

Nook Press just announced its new paperback and hardback print service. Its features look similar to those of “open” publishers, like Create Space, Kindle, Smashwords, and others (including Nook ebooks). But here you simply build your book, prep the files, and upload the print-ready PDFs for the interior and cover. They print the book and […]

An extraordinary school principal? Follow these 20 steps…

Administrative Priorities: Be Visible If I were to list the things that make the biggest difference between an adequate administrator and an excellent one, visibility would be near the top of the list. But it must be positive and meaningful visibility. The principal or administrator that works behind a desk, hides from human contact, and […]

Friday October 31st, 2014 in 1 Shopping Cart, articles, iPad, Kindle, Lightning Source, Nook, Smashwords | Comments Off on An extraordinary school principal? Follow these 20 steps…

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Submitting a final first draft manuscript to an editor…

Let’s say you have a super book, a novel or a dandy nonfiction winner, that you have shopped to a publisher—and to your horror they said “yes, get it in final form and send it to us.” Or you have a book in final first draft form and you are having a firm prep the […]

Monday August 4th, 2014 in ancillary publishing, digital publishing, e-publishing, editing, first draft, Lightning Source, LSI, niche publishing, product development, proofreading, publishing, self-publishing, writing | Comments Off on Submitting a final first draft manuscript to an editor…

12 little things that publishers should know

These are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]