Category: articles

Why was your article query rejected again?

Who writes articles in 2015? At least 1,486,000 writers had a journal article published in 2010. Some were written by two or three authors. And that’s just journals. And that was five years ago. 2,000,000 blog posts will be written today. Today. Another 2,000,000 tomorrow, and so on… The difference is that articles must be […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

A paid speech you can book at every association any year…

I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]

How you can sell your articles 150% of the time…

I know, 150% of the time? Yes, it could be much, much higher, but it seems imprudent to scare you in the title. Let’s focus on magazines here, where the pay is higher and acceptances are harder to get. (Selling newspaper travel is easier and the possible sales ratio is higher too, but the pay […]

Multiply your book’s sales by turning your book into 6

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

Sample evaluation sheet for seminars and other programs

If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better. The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and […]

How much money do you actually earn selling through Amazon and LSI?

“Is it worthwhile selling your book through Amazon or Lightning Source?” has to be an early question that a niche publisher must ask. “And how much worthwhile?” That’s important because my niche publishing firm already sells 85% of our products directly to our target niche, much of that through its associations. ———- A pinch of […]

Great way to find your Smashwords earnings!

I’m a publisher with a stable of six gifted authors, so knowing how many books each of them have sold at any particular time is a pesky problem. Especially if they want to know their Smashwords sales, where we had to wade through a mind-boggling list to make even an approximate tally. Until now it […]

How do you find interviewees for your articles?

You almost always need at least one interview for a magazine or newspaper article. But it makes much more sense to get three or four, and even many more if you plan to rewrite the original piece again and again. (And if Reprints, Rewrites, or Reprints of Rewrites are your plan: bravo. My $2.99 Kindle […]