Category: articles

How to Respond to a Complaint, Once, Forever…

Yesterday (12/17/14) our blog was titled “How to Gracefully Accept and Pre-Answer a Complaint.” It and today’s follow-up blog are based on Jim Burgett’s The School Principal’s Toolbook. (The same process was shared in Jim’s recent The Art of School Boarding where the same “what do I do with this complaint?” dilemma faces School Board […]

How to gracefully accept and pre-answer a complaint

Whether you’re a school principal, publisher, engineer, or whatever, have you ever been swept off your feet by some windbag (sometimes well-meaning) bellowing one or many complaints at you? And then had to think up some positive (and intelligent) response, right on the spot, to at least level the one-person-shouting field so their problem could […]

Find a new, streamlined website domain among 600 choices!

Trying to find a grabber website domain ending in “.com” that contains less than an arm’s length of letters is a near-fruitless treasure hunt. You probably can’t use “.org” and will anybody come if it ends in “.net”? The hunt is over. Last February, the ICANN (Internet Corporation for Assigned Names and Numbers), an international […]

Where self-publishing and ebooks stand in late 2014

(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]

An extraordinary school principal? Follow these 20 steps…

Administrative Priorities: Be Visible If I were to list the things that make the biggest difference between an adequate administrator and an excellent one, visibility would be near the top of the list. But it must be positive and meaningful visibility. The principal or administrator that works behind a desk, hides from human contact, and […]

Friday October 31st, 2014 in 1 Shopping Cart, articles, iPad, Kindle, Lightning Source, Nook, Smashwords | Comments Off

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Querying magazine editors in late 2014

Here’s the scenario. You have a great idea that you think X magazine’s readers would love to read about on its pages. But you don’t know the editor and you don’t know how to break the ice or make the suggestion. What do you do in what order? Things haven’t changed much in the past […]

Creating successful seminar brochures (#10 of 15)

Program developers and coordinators almost always need brochure copy that “sells” their programs. Since not everyone is well versed in the task of writing and organizing brochure copy, the following will provide you with some easy-to-use, helpful hints. It’s also a ready-reference checklist of items that are a must for every brochure designed to be […]

12 little things that publishers should know

These are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]

Emceeing: full sample script, 7/4/2014

Since we’ve received many requests for completed Barbershop scripts, as formats or models for similar club or organization presentations, here is the July 4, 2014, program at the Marin County (California) Fair. (The live rendition is on You Tube, though the sound capture is fairly poor, being an outside show [in a tent] and surrounded […]

Monday July 7th, 2014 in articles, Barbershopping, emceeing, keynoting, MC, Seminaring, speaking | Comments Off