Category: articles

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. [...]

Monday April 21st, 2014 in articles, Blurb, book title, digital publishing, e-publishing, editing, empire building, fiction, iPad, Kindle, Lightning Source, LSI, Lulu, niche marketing, niche publishing, Nook, open publishing, pre-testing, publishing, self-publishing, small publishers, Smashwords, speaking, webmarketing, writing | Comments Off

Offering seminars through college extended education programs (#5)

OnFor more than 30 years I offered 2000+ seminars, workshops, and conferences in California, with more than half given at the California State University system (now CSU, formerly CSUC). Since I spoke at all but four of the 23 campuses then, let me focus on that structure to explain how one can get booked by [...]

Tuesday April 15th, 2014 in articles | Comments Off

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to [...]

Friday April 4th, 2014 in articles, book title, corporate seminars, digital publishing, e-publishing, editing, empire building, finding a seminar subject, Lightning Source, LSI, niche marketing, niche publishing, open publishing, pre-testing, product development, public speaking, publishing, self-publishing, self-sponsored seminars, small publishers, webmarketing, writing | Comments Off

Humor: How and how much can you use in freelance articles?

OnSometimes (actually, often) absolutely none. No joke: even provoking a smile by a touch of word play will release you to the path of penury. The editor won’t buy it, and she probably won’t look at future queries from you either! Why? Because either the topic (death, disaster, rape, and so on) won’t allow it [...]

Friday March 21st, 2014 in article selling, article writing, articles, digital publishing, e-publishing, editing, newsletter writing, publishing, query letters for humor writing, travel writing, writing | Comments Off

When giving seminars, where do do-it-yourselfers fit in?

OnThis is #4 of our 15-blog series about “How to Set Up and Market Your Own Seminar.” More details at www.gordonburgett.com or glburgett@aol.com. In the nine-classification list of seminars/workshops described in blog #3 (DEFINING SEMINARS), where does the do-it-yourselfer fit in? And in which of the nine categories is it best to first offer your [...]

Thursday March 20th, 2014 in articles, back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, introductions, keynoting, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off

25 blogs about Kindle, Nook, Create Space, LSI, Smashwords

OnI was asked what blogs I had about “open” publishing. Here they are, below, and I’m certain there are more too so if you have a specific word or topic you are hunting for, please type it in the search box to see if it pops up! The publishers mentioned in the blogs are Kindle, [...]

Thursday March 13th, 2014 in 1 Shopping Cart, articles, Blurb, digital publishing, e-publishing, fiction, iPad, Kindle, Lightning Source, LSI, Lulu, niche publishing, Nook, novel writing, open publishing, product development, publishing, self-publishing, small publishers, Smashwords, travel writing, writing | Comments Off

How to convert your book file into ePub format—fast and free!

OnSo here you are with a dandy book that millions of hungry readers want to buy and hide on their tablets, readers, or computers—but you can’t get it from Word (.doc or .docx) or other formats into .ePub. You probably want to use .ePub to post your book with an “open” publisher like Kobo or [...]

Monday March 10th, 2014 in articles, Blurb, digital publishing, e-publishing, editing, fiction, iPad, Kindle, Lightning Source, LSI, Lulu, Nook, novel writing, open publishing, product development, publishing, self-publishing, small publishers, Smashwords, webmarketing, writing | Comments Off

8 ways where or why seminars are usually given (#3 of 15)

OnThis is a very short blog because I will discuss in much greater depth the ways that we identify (and create and present) seminars in later sections of this 15-blog series, which itself is an updating of a workbook that accompanies my How to Set Up and Market Your Own Seminar CD series that will [...]

Friday March 7th, 2014 in articles, back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, introductions, keynoting, kinds of seminars, markets for seminars, MC, niche marketing, pricing seminars, product development, public speaking, publishing, school seminars, self-publishing, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off

How can I syndicate my article or my writing?

OnSyndication is the goal of many of my writing/publishing seminar attendees, so let me share what I know about it so you can pursue it farther on your own, if you are then still interested. What they mean is usually one of two things: (1) having a syndication (very few still exist) or a newspaper [...]

Wednesday March 5th, 2014 in article selling, article writing, articles, digital publishing, e-publishing, niche marketing, niche publishing, self-publishing, Seminaring, travel writing, webmarketing, writing | Comments Off

Seminar, workshop, breakout, or a conference? (#2 of 15)

OnI created a four-hour CD program a few years back called “How to Set Up and Market Your Own Seminar.” It was comprised of three audio CDs where I explained the concept and process, plus a downloadable guidebook (workbook) on the fourth CD, in Word, that divided the program into 15 sections. As I update [...]

Sunday March 2nd, 2014 in articles, back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, introductions, keynoting, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times | Comments Off