Category: book title

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How and why you should niche publish your book!

The rationale and process are explained in the 21 free blogs listed below. All are found at this site. The first six blogs explain what “niche publishing” is and why every publisher (and every expert of any stripe) should be running to get in line before the others catch on! So you can quickly pick […]

Wednesday November 16th, 2016 in Amazon Author Central, Amazon.com, articles, book title, digital publishing, editing, empire, empire building, first draft, Gordon Burgett, open publishing, pre-testing, publishing, speaking, writing | Comments Off on How and why you should niche publish your book!

What do I do special as a writing coach?

I just woke up to a question/discussion on Linkedin’s Promocave: Carrie Golden, Citizen Journalist/Poetry Consultant to film-makers at Motionpoems, Inc., asked: Writing coach… Not sure if this group [Promocave] is the right place to post this question but…what exactly does a writing coach do to help writers? ——————- I wear two hats (on one head): […]

Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

How can I make my self-published memoir a big seller?

It’s doable but very hard. It takes a combination of good things, some not much in your control. A starting definition is required: what is a “big seller”? Almost everybody will agree that if your book has “many, many thousands of sales; royalties in six-plus figures; a book-based movie, and spin-offs of book fame like […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Multiply your book’s sales by turning your book into 6

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

Sunday March 1st, 2015 in articles, book title, digital publishing, e-publishing, editing, empire building, iBook, Kindle, Kindle, LSI, niche publishing, Nook, open publishing, publishing, self-publishing, small publishers, Smashwords, writing | Comments Off on Multiply your book’s sales by turning your book into 6

Great way to find your Smashwords earnings!

I’m a publisher with a stable of six gifted authors, so knowing how many books each of them have sold at any particular time is a pesky problem. Especially if they want to know their Smashwords sales, where we had to wade through a mind-boggling list to make even an approximate tally. Until now it […]

Thursday January 29th, 2015 in article writing, articles, book title, digital publishing, e-publishing, Kindle, Lightning Source, LSI, magazine articles, niche publishing, Nook, open publishing, publishing, Smashwords, writing | Comments Off on Great way to find your Smashwords earnings!

Profits from reprints, rewrites, and reprints of rewrites

As long as you have written a fetching article that an editor wants readers to read on his/her pages, why not sell the same blend as reprints, then mix the same magical facts, quotes, and anecdotes into a rewrite or two with different slants? You could even sell some reprints of the rewrites later on! […]

Can you sell the same article to a magazine, newspaper, and blog?

(1) Can you sell the same article to a magazine and a newspaper? (2) And can you use the same article or item in both print on paper and in the digital market, like blogs, at the same time? The real question for both is “Should you…?” With a big healthy dose of caution and […]