Category: empire building

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How and why you should niche publish your book!

The rationale and process are explained in the 21 free blogs listed below. All are found at this site. The first six blogs explain what “niche publishing” is and why every publisher (and every expert of any stripe) should be running to get in line before the others catch on! So you can quickly pick […]

Wednesday November 16th, 2016 in Amazon Author Central, Amazon.com, articles, book title, digital publishing, editing, empire, empire building, first draft, Gordon Burgett, open publishing, pre-testing, publishing, speaking, writing | Comments Off on How and why you should niche publish your book!

What do I do special as a writing coach?

I just woke up to a question/discussion on Linkedin’s Promocave: Carrie Golden, Citizen Journalist/Poetry Consultant to film-makers at Motionpoems, Inc., asked: Writing coach… Not sure if this group [Promocave] is the right place to post this question but…what exactly does a writing coach do to help writers? ——————- I wear two hats (on one head): […]

Writers: How to Write in Financial Comfort Even in Old Age!

There are ways to do what the title says—and about 1000 other ways that guarantee writing penury, most about as lucrative as begging for or selling writing pencils on the street! I’ll not foul this blog by describing how you can find cliche distress or dangling destitution—poverty you can find on your own. Or it […]

Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

A paid speech you can book at every association any year…

I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]

Multiply your book’s sales by turning your book into 6

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

Sunday March 1st, 2015 in articles, book title, digital publishing, e-publishing, editing, empire building, iBook, Kindle, Kindle, LSI, niche publishing, Nook, open publishing, publishing, self-publishing, small publishers, Smashwords, writing | Comments Off on Multiply your book’s sales by turning your book into 6

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

Profits from reprints, rewrites, and reprints of rewrites

As long as you have written a fetching article that an editor wants readers to read on his/her pages, why not sell the same blend as reprints, then mix the same magical facts, quotes, and anecdotes into a rewrite or two with different slants? You could even sell some reprints of the rewrites later on! […]

How to Respond to a Complaint, Once, Forever…

Yesterday (12/17/14) our blog was titled “How to Gracefully Accept and Pre-Answer a Complaint.” It and today’s follow-up blog are based on Jim Burgett’s The School Principal’s Toolbook. (The same process was shared in Jim’s recent The Art of School Boarding where the same “what do I do with this complaint?” dilemma faces School Board […]