I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]
Category: niche marketing
At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]
MAGAZINES and NEWSPAPERS 1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]
(1) Can you sell the same article to a magazine and a newspaper? (2) And can you use the same article or item in both print on paper and in the digital market, like blogs, at the same time? The real question for both is “Should you…?” With a big healthy dose of caution and […]
Yesterday (12/17/14) our blog was titled “How to Gracefully Accept and Pre-Answer a Complaint.” It and today’s follow-up blog are based on Jim Burgett’s The School Principal’s Toolbook. (The same process was shared in Jim’s recent The Art of School Boarding where the same “what do I do with this complaint?” dilemma faces School Board […]
Whether you’re a school principal, publisher, engineer, or whatever, have you ever been swept off your feet by some windbag (sometimes well-meaning) bellowing one or many complaints at you? And then had to think up some positive (and intelligent) response, right on the spot, to at least level the one-person-shouting field so their problem could […]
(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]
I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]
Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]
These are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]
- Emceeing: another modest example, from 7/5/15
- The most important / most profitable reason to self-publish
- How can I make my self-published memoir a big seller?
- How to calculate your 2015 monthly Amazon-based royalties
- Also use Nook Press to publish your own book–free!
- Can you use a pseudonym for publishable articles?
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