Category: niche marketing

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. [...]

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to [...]

8 ways where or why seminars are usually given (#3 of 15)

OnThis is a very short blog because I will discuss in much greater depth the ways that we identify (and create and present) seminars in later sections of this 15-blog series, which itself is an updating of a workbook that accompanies my How to Set Up and Market Your Own Seminar CD series that will [...]

How can I syndicate my article or my writing?

OnSyndication is the goal of many of my writing/publishing seminar attendees, so let me share what I know about it so you can pursue it farther on your own, if you are then still interested. What they mean is usually one of two things: (1) having a syndication (very few still exist) or a newspaper [...]

Want to sell almost 100% of your NF writing?

OnThat’s the title of a three-hour program I’m offering at the San Francisco Writer’s Conference on Monday, Feb. 17, from 9-noon. I thought you might enjoy an overview of the program that all of the registered participants will receive on an all-program digital plug-in fairly soon. It’s a one-page summary of what I will explain [...]

To which publishers would I submit my 2014 book? What order?

OnYesterday I emailed my January newsletter, which goes out every two months, free. The section enclosed here is the answer to the question I think I was most asked in 2013: “If you were going to publish a book today, who would you submit it to and in what order? I have 10 places I [...]

Copyright? Using others’ words or artwork in your book.

OnTo avoid the whole issue just read or hear what others say and retell it in your words. That would be the text of your book. But there can be wee pitffalls. If you are quoting them directly, you must tell the reader who they are, and usually the context of the statement. Others often [...]

Find the buyers before you write your book!

OnHere are some questions you might ask about fine-tuning your book to strengthen its distinctiveness and increase its buying demand. (Better than writing a book with no perceived–or real–buyers!) * In addition to the five or so books you already read about your topic, what else has already been in print about it in, say, [...]

Does your book need much or more research?

OnSometimes books don’t need much research. If your book is about a little girl spending a day at the circus with her grandparents, a quick refresher on what one sees or does at a circus is probably enough, maybe with a little girl in tow. Later you can go back and mull around to fill [...]

How to find the precise book subject that others want to buy

OnI particularly liked a posting by Rob Carver who suggested that writers simply talk to the ultimate buyers in their market to see what they want to read and buy. (This was part of a very interesting discussion in the Linkedin Group called Ebooks, Ebook Readers, Digital Books and Digital Content Publishing.) Getting new book [...]