Category: niche marketing

Niche book are very profitable. How are their authors chosen?

OnI publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Sample newspaper releases for a public seminar (#12 of 12)

OnHere are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

12 little things that publishers should know

OnThese are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. […]

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to […]

How can I syndicate my article or my writing?

OnSyndication is the goal of many of my writing/publishing seminar attendees, so let me share what I know about it so you can pursue it farther on your own, if you are then still interested. What they mean is usually one of two things: (1) having a syndication (very few still exist) or a newspaper […]

Want to sell almost 100% of your NF writing?

OnThat’s the title of a three-hour program I’m offering at the San Francisco Writer’s Conference on Monday, Feb. 17, from 9-noon. I thought you might enjoy an overview of the program that all of the registered participants will receive on an all-program digital plug-in fairly soon. It’s a one-page summary of what I will explain […]

To which publishers would I submit my 2014 book? What order?

OnYesterday I emailed my January newsletter, which goes out every two months, free. The section enclosed here is the answer to the question I think I was most asked in 2013: “If you were going to publish a book today, who would you submit it to and in what order? I have 10 places I […]

Copyright? Using others’ words or artwork in your book.

OnTo avoid the whole issue just read or hear what others say and retell it in your words. That would be the text of your book. But there can be wee pitffalls. If you are quoting them directly, you must tell the reader who they are, and usually the context of the statement. Others often […]