Category: niche publishing

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A very new format for a seminar workbook…

In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]

How to make your friends smile gratefully all day long…

If this were addressed to you, how would you feel if it arrived unexpectedly in your email box ? This year (2016), I’ve decided to send one email each day thanking someone who has enriched my life. It could be someone who is close to me, like a family member or a friend. It could be […]

Friday June 3rd, 2016 in article writing, articles, humor in articles, iBook, keynoting, MCing, newsletter writing, niche publishing, open publishing, public speaking, publishing, speaking, writing | Comments Off on How to make your friends smile gratefully all day long…

FOCUS BOOKS: Sell your entire book and its chapters at once

Congratulations! You just printed your nonfiction masterpiece—but what do you do next? As the adage says, “You’re all dressed up with no place to go”! In other words, how do you find and get others to praise your new book’s genius, especially to their colleagues and friends, while also getting muchos congratulatory pesos in your […]

Stretch one skinny article into five with minimal effort

How would you like to design one article to appear in five different magazines or newsletters that explains the benefits, through example, of your firm’s specialization and why they may want to know more about your services? The best thing: it’s pretty much the same article with a similar message, and the five articles will […]

Some thoughts about interviewing…

This is an excerpt (part of a chapter) from my coming book, Interviewing. I talk about tools and means used to interview: Interviewing is mostly you asking questions to a person or, rarely, a group, and receiving an intelligible response in return. When you record what you asked and what they replied, that is the […]

Author of Self-Publishing Manual, Dan Poynter, has died…

The author of the best-selling Self-Publishing Manual, Dan Poynter, has died. We were “in the trenches” writing friends and I already miss him, in part because it was Dan’s turn to buy lunch. So will thousands more whose lives he touched and changed. He had been quite ill for a while, seemed to be improving, […]

Writers: How to Write in Financial Comfort Even in Old Age!

There are ways to do what the title says—and about 1000 other ways that guarantee writing penury, most about as lucrative as begging for or selling writing pencils on the street! I’ll not foul this blog by describing how you can find cliche distress or dangling destitution—poverty you can find on your own. Or it […]

A visible punctuation error that gets writers unbought!

You want to get paid for your wordsmithing by some deep-pocketed, eagle-eyed editor who refuses to rewrite your mistakes, here’s something that can keep you poor and quickly rejected. Even worse, it’s easy to spot before the editor reads a word. Learn how and when to use the “en” and “em” dashes right every time. […]

Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]