Category: niche publishing

Niche books are very profitable. How are their authors chosen?

OnI publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Sample newspaper releases for a public seminar (#12 of 12)

OnHere are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

Submitting a final first draft manuscript to an editor…

OnLet’s say you have a super book, a novel or a dandy nonfiction winner, that you have shopped to a publisher—and to your horror they said “yes, get it in final form and send it to us.” Or you have a book in final first draft form and you are having a firm prep the […]

12 little things that publishers should know

OnThese are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]

Are you selling your ebooks to libraries?

OnLast week this blog was the core item in my newsletter. I had so much response from it I’m sharing it as a (long) blog too. Two questions: (1) Why would you even care about selling your books to libraries, much less their lower-priced digital versions? (2) And what’s so different about it anyway? Don’t […]

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. […]

5 kinds of consulting (and mentoring) for nonfiction writers and publishers

OnI’ve been an editor and nonfiction consultant for writers and publishers for at least 20 years, so I was grateful when an association client asked me to break down in greater detail the kinds of consulting I do. I guess it was much clearer in my head than on my services data! Then when I […]

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to […]

25 blogs about Kindle, Nook, Create Space, LSI, Smashwords

OnI was asked what blogs I had about “open” publishing. Here they are, below, and I’m certain there are more too so if you have a specific word or topic you are hunting for, please type it in the search box to see if it pops up! The publishers mentioned in the blogs are Kindle, […]

How can I syndicate my article or my writing?

OnSyndication is the goal of many of my writing/publishing seminar attendees, so let me share what I know about it so you can pursue it farther on your own, if you are then still interested. What they mean is usually one of two things: (1) having a syndication (very few still exist) or a newspaper […]