Category: pre-testing

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How and why you should niche publish your book!

The rationale and process are explained in the 21 free blogs listed below. All are found at this site. The first six blogs explain what “niche publishing” is and why every publisher (and every expert of any stripe) should be running to get in line before the others catch on! So you can quickly pick […]

Wednesday November 16th, 2016 in Amazon Author Central, Amazon.com, articles, book title, digital publishing, editing, empire, empire building, first draft, Gordon Burgett, open publishing, pre-testing, publishing, speaking, writing | Comments Off on How and why you should niche publish your book!

A very new format for a seminar workbook…

In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

How can I make my self-published memoir a big seller?

It’s doable but very hard. It takes a combination of good things, some not much in your control. A starting definition is required: what is a “big seller”? Almost everybody will agree that if your book has “many, many thousands of sales; royalties in six-plus figures; a book-based movie, and spin-offs of book fame like […]

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

How much money do you actually earn selling through Amazon and LSI?

“Is it worthwhile selling your book through Amazon or Lightning Source?” has to be an early question that a niche publisher must ask. “And how much worthwhile?” That’s important because my niche publishing firm already sells 85% of our products directly to our target niche, much of that through its associations. ———- A pinch of […]

Thursday February 12th, 2015 in articles, digital publishing, e-publishing, Kindle, Kindle, Lightning Source, LSI, Nook, pre-testing, publishing, self-publishing, small publishers, Smashwords, writing | Comments Off on How much money do you actually earn selling through Amazon and LSI?

Where self-publishing and ebooks stand in late 2014

(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]

Wednesday November 19th, 2014 in articles, Blurb, digital publishing, editing, fiction, iBook, iPad, Kindle, Lightning Source, LSI, Lulu, niche marketing, niche publishing, Nook, novel writing, open publishing, pre-testing, publishing, small publishers, Smashwords, webmarketing, writing | Comments Off on Where self-publishing and ebooks stand in late 2014

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

12 little things that publishers should know

These are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]

Are you selling your ebooks to libraries?

Last week this blog was the core item in my newsletter. I had so much response from it I’m sharing it as a (long) blog too. Two questions: (1) Why would you even care about selling your books to libraries, much less their lower-priced digital versions? (2) And what’s so different about it anyway? Don’t […]