Category: K-12 administrators

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You just have to read “Trees and Kids”

There is an unusual tree commonly known as the Chinese Bamboo Tree. It is real. Years ago I heard a speaker talk about it, using it to make a point. It stuck in my head. I even did some research to find out if the speaker was blowing smoke and made up the tree. He […]

FOCUS BOOKS: Sell your entire book and its chapters at once

Congratulations! You just printed your nonfiction masterpiece—but what do you do next? As the adage says, “You’re all dressed up with no place to go”! In other words, how do you find and get others to praise your new book’s genius, especially to their colleagues and friends, while also getting muchos congratulatory pesos in your […]

With a novel, why not cash in with five more wee books?

With a novel, why not cash in with five more wee spin-off books? The easiest way to get more people to buy your novels is to tell a super tale, then expand that with even better tales, inflating your reader’s enthusiasm and their caring for your characters, their loves and travails, for their dreams or […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Trees and Kids (from Teachers Change Lives 24/7)

[I’m a publisher and I read all the mail that our readers send. Sometimes (not very often) we have a story or a section of a book that brings lots of spontaneous letters of joy and praise from readers. “Trees and Kids” is the hands-down winner. It’s by Jim Burgett in his 2007 book (in […]

How to Respond to a Complaint, Once, Forever…

Yesterday (12/17/14) our blog was titled “How to Gracefully Accept and Pre-Answer a Complaint.” It and today’s follow-up blog are based on Jim Burgett’s The School Principal’s Toolbook. (The same process was shared in Jim’s recent The Art of School Boarding where the same “what do I do with this complaint?” dilemma faces School Board […]

How to gracefully accept and pre-answer a complaint

Whether you’re a school principal, publisher, engineer, or whatever, have you ever been swept off your feet by some windbag (sometimes well-meaning) bellowing one or many complaints at you? And then had to think up some positive (and intelligent) response, right on the spot, to at least level the one-person-shouting field so their problem could […]

Top Ten Strategies for Developing an A+ Board of Education

A Board of Education that works well together, supports the mission of the district, respects and communicates positively with the superintendent, and comes to the table with no agenda other than to do what is best for kids in a reasonable and intelligent way is a Board to behold! Is it possible to find seven […]

30 key points about The Art of School Boarding

Jim Burgett’s just-released book, The Art of School Boarding, is our newest release from Education Communication Unlimited, in both paperback (from us and CreateSpace) and in digital versions(in .pdf from us and in the respective reader versions from Kindle, Barnes & Noble, Smashwords, and Scribd). Here are specific ordering details, plus much more about the […]