Category: self-publishing

Niche books are very profitable. How are their authors chosen?

OnI publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Submitting a final first draft manuscript to an editor…

OnLet’s say you have a super book, a novel or a dandy nonfiction winner, that you have shopped to a publisher—and to your horror they said “yes, get it in final form and send it to us.” Or you have a book in final first draft form and you are having a firm prep the […]

12 little things that publishers should know

OnThese are question answers from grizzled veterans during the opening Q-A part of the BAIPA meeting in Novato (near San Francisco) on 7/12. BAIPA is the Bay Area Independent Publishers Association, meeting in Novato the second Saturday of every month. Unfortunately, I didn’t write down who said what, so there goes the source! (But I’ve […]

Are you selling your ebooks to libraries?

OnLast week this blog was the core item in my newsletter. I had so much response from it I’m sharing it as a (long) blog too. Two questions: (1) Why would you even care about selling your books to libraries, much less their lower-priced digital versions? (2) And what’s so different about it anyway? Don’t […]

Non-fiction books should shout with benefits and authority

OnWhat do you want your book to do? Probably (1) get bought–or at least read; (2) make you money; (3) if self-published, get snagged by a “big house” and do more of [1] and [2]; (4) establish you as an “expert” or “authority” in its topic field; (5) get potential readers to want to know […]

Checklists for organizing your own seminar (#7 of 15)

OnHere is a checklist, in rough chronological order, of the key steps to organizing and programming your own seminar: (1) Write a one-sentence topic for a seminar. (2) Concerning that topic, write answers to the following: Who cares? What problems will it solve? How and where else can the same information be found? How much […]

Giving your own very profitable seminars (#6 of 15 )

OnLet’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. […]

5 kinds of consulting (and mentoring) for nonfiction writers and publishers

OnI’ve been an editor and nonfiction consultant for writers and publishers for at least 20 years, so I was grateful when an association client asked me to break down in greater detail the kinds of consulting I do. I guess it was much clearer in my head than on my services data! Then when I […]

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to […]