Here’s a great list of “to do’s” about how to sell your own books that was shared and discussed at the last (9/10/16) BAIPA (Bay Area Independent Publishers Association) meeting in Novato, CA. That is precisely what my clients (and publishing friends) want and need to know. Since you’re my friends too, let me share […]
So you’ve got an article or book idea that you want to turn into both big money and widely-seen expertise presence. That’s the way to think! I’d also add that the copy needn’t be completely rewritten again and again, so also think reprint, rewrite, reprint of rewrites, and more… Let’s say you want to write about the […]
In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]
Sometimes you’re writing an article or story and try as you may you can’t think of or find another person to interview, other than your kids or some shlunk on the street corner. So what do you do? Let’s start with an expectation that few new writers know about or think they might be able […]
Here’s a comment/question that I get too often: “I published my book on Kindle but I don’t know how to make changes in it. Help”! So let me list the steps that will let you tinker or rewrite or clarify your book. Whatever you want to change, the train always takes the same simple track. […]
You want to get paid for your wordsmithing by some deep-pocketed, eagle-eyed editor who refuses to rewrite your mistakes, here’s something that can keep you poor and quickly rejected. Even worse, it’s easy to spot before the editor reads a word. Learn how and when to use the “en” and “em” dashes right every time. […]
If you are digitally displaying your achievements and the products/skills that you have for sale, where might that be shown to your best advantage? Even if it’s only done to delight your kids, prove your prowess to your spouse, or put some strut in your aging parents’ prance, where might they most likely (and logically) […]
With a novel, why not cash in with five more wee spin-off books? The easiest way to get more people to buy your novels is to tell a super tale, then expand that with even better tales, inflating your reader’s enthusiasm and their caring for your characters, their loves and travails, for their dreams or […]
To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]
I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]
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