Category: self-publishing

Multiply your book’s sales by turning your book into 6

Here’s how that works. Let’s say that you have written a book that is 240 body-copy pages long, excluding the front matter, table of contents, bio, and index. Let’s also say that before you wrote the book you created an outline. That outline included an intro/explanation chapter, four systems chapters (each including a different concept […]

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

How much money do you actually earn selling through Amazon and LSI?

“Is it worthwhile selling your book through Amazon or Lightning Source?” has to be an early question that a niche publisher must ask. “And how much worthwhile?” That’s important because my niche publishing firm already sells 85% of our products directly to our target niche, much of that through its associations. ———- A pinch of […]

Profits from reprints, rewrites, and reprints of rewrites

As long as you have written a fetching article that an editor wants readers to read on his/her pages, why not sell the same blend as reprints, then mix the same magical facts, quotes, and anecdotes into a rewrite or two with different slants? You could even sell some reprints of the rewrites later on! […]

Trees and Kids (from Teachers Change Lives 24/7)

[I’m a publisher and I read all the mail that our readers send. Sometimes (not very often) we have a story or a section of a book that brings lots of spontaneous letters of joy and praise from readers. “Trees and Kids” is the hands-down winner. It’s by Jim Burgett in his 2007 book (in […]

Find a new, streamlined website domain among 600 choices!

Trying to find a grabber website domain ending in “.com” that contains less than an arm’s length of letters is a near-fruitless treasure hunt. You probably can’t use “.org” and will anybody come if it ends in “.net”? The hunt is over. Last February, the ICANN (Internet Corporation for Assigned Names and Numbers), an international […]

The new Nook Press isn’t an “open” publisher

Nook Press just announced its new paperback and hardback print service. Its features look similar to those of “open” publishers, like Create Space, Kindle, Smashwords, and others (including Nook ebooks). But here you simply build your book, prep the files, and upload the print-ready PDFs for the interior and cover. They print the book and […]

14 key ebook publishing tips

Mark Coker started Smashwords when a quarter of 1% of U.S. books sold were ebooks. Now it’s 35% of the total, and he’s a top spokesman in the field. Last year Smashwords authors sold ebooks worth $30-million at retail. Last Saturday (11/8/14) Coker spoke to BAIPA (Bay Area Independent Publisher Association) in Novato, CA (near […]

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Submitting a final first draft manuscript to an editor…

Let’s say you have a super book, a novel or a dandy nonfiction winner, that you have shopped to a publisher—and to your horror they said “yes, get it in final form and send it to us.” Or you have a book in final first draft form and you are having a firm prep the […]