Category: corporate seminars

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Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

Saturday July 18th, 2015 in articles, back-of-the-room sales, book title, booking seminars, corporate seminars, empire building, finding a seminar subject, freelance articles, hospital seminars, kinds of seminars, markets for seminars, niche marketing, niche publishing, open publishing, pricing seminars, school seminars, self-publishing, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times | Comments Off on Promoting Your Own Seminar: Planning and Implementation

A paid speech you can book at every association any year…

I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]

Friday March 20th, 2015 in articles, blog, booking seminars, corporate seminars, emceeing, empire building, finding a seminar subject, keynoting, kinds of seminars, MC, public speaking, seminar attendees, seminar guidelines, seminar locations, seminar promotion, seminar sponsors, seminar title, Seminaring, speaking | Comments Off on A paid speech you can book at every association any year…

Sample evaluation sheet for seminars and other programs

If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better. The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and […]

Monday February 16th, 2015 in articles, back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, kinds of seminars, markets for seminars, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on Sample evaluation sheet for seminars and other programs

Sample newspaper releases for a public seminar (#12 of 12)

Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

Friday September 26th, 2014 in back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, keynoting, kinds of seminars, markets for seminars, MC, niche marketing, niche publishing, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on Sample newspaper releases for a public seminar (#12 of 12)

5-step guide to seminar speaking success (#11 of 12)

Several years back my book Empire-Building by Writing and Speaking was published. It’s OP now (although Amazon probably has some dog-eared copies for a penny). Fortunately, I kept two copies on my shelf because some weeks back I was asked to update and share parts of that book for another publication. Since I’m also about […]

Sunday September 14th, 2014 in back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, keynoting, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on 5-step guide to seminar speaking success (#11 of 12)

Creating successful seminar brochures (#10 of 15)

Program developers and coordinators almost always need brochure copy that “sells” their programs. Since not everyone is well versed in the task of writing and organizing brochure copy, the following will provide you with some easy-to-use, helpful hints. It’s also a ready-reference checklist of items that are a must for every brochure designed to be […]

Friday August 15th, 2014 in articles, back-of-the-room sales, booking seminars, corporate seminars, finding a seminar subject, hospital seminars, kinds of seminars, markets for seminars, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on Creating successful seminar brochures (#10 of 15)

The easiest and best way to organize a seminar (#9 of 15)

Since seminars are offered about everything from stuffing sausages to unstuffing fatties, it is difficult to devise a master format for contents and organization that will work for all. Let’s share some steps and guidelines, though, that apply to most. Like making certain that what you promise in your title and description is what you […]

Wednesday May 21st, 2014 in articles, back-of-the-room sales, booking seminars, corporate seminars, editing, emceeing, finding a seminar subject, first draft, hospital seminars, kinds of seminars, markets for seminars, pricing seminars, public speaking, school seminars, second draft, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on The easiest and best way to organize a seminar (#9 of 15)

A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It is either part of the opening correspondence to get booked at a business or corporation, to explain the kind of program or training you can offer, or it […]

Tuesday May 13th, 2014 in back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking | Comments Off on A fetching seminar description is a must! (#8 of 15)

Checklists for organizing your own seminar (#7 of 15)

Here is a checklist, in rough chronological order, of the key steps to organizing and programming your own seminar: (1) Write a one-sentence topic for a seminar. (2) Concerning that topic, write answers to the following: Who cares? What problems will it solve? How and where else can the same information be found? How much […]

Tuesday May 6th, 2014 in back-of-the-room sales, booking seminars, corporate seminars, emceeing, finding a seminar subject, hospital seminars, introductions, keynoting, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-publishing, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking, webmarketing | Comments Off on Checklists for organizing your own seminar (#7 of 15)

Giving your own very profitable seminars (#6 of 15 )

Let’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

Wednesday April 30th, 2014 in ancillary publishing, articles, back-of-the-room sales, booking seminars, corporate seminars, digital publishing, e-publishing, editing, finding a seminar subject, hospital seminars, introductions, keynoting, kinds of seminars, markets for seminars, MC, pricing seminars, public speaking, school seminars, self-publishing, self-sponsored seminars, seminar attendees, seminar descriptrion, seminar feasibility study, seminar guidelines, seminar income, seminar locations, seminar promotion, seminar sponsors, seminar title, seminar workbooks, Seminaring, setting appropariate seminar times, speaking, webmarketing | Comments Off on Giving your own very profitable seminars (#6 of 15 )