Category: seminar attendees

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Giving your own very profitable seminars (#6 of 15 )

Let’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

Offering seminars through college extended education programs (#5)

For more than 30 years I offered 2000+ seminars, workshops, and conferences in California, with more than half given at the California State University system (now CSU, formerly CSUC). Since I spoke at all but four of the 23 campuses then, let me focus on that structure to explain how one can get booked by […]

When giving seminars, where do do-it-yourselfers fit in?

This is #4 of our 15-blog series about “How to Set Up and Market Your Own Seminar.” More details at www.gordonburgett.com or glburgett@aol.com. In the nine-classification list of seminars/workshops described in blog #3 (DEFINING SEMINARS), where does the do-it-yourselfer fit in? And in which of the nine categories is it best to first offer your […]

8 ways where or why seminars are usually given (#3 of 15)

This is a very short blog because I will discuss in much greater depth the ways that we identify (and create and present) seminars in later sections of this 15-blog series, which itself is an updating of a workbook that accompanies my How to Set Up and Market Your Own Seminar CD series that will […]

Seminar, workshop, breakout, or a conference? (#2 of 15)

I created a four-hour CD program a few years back called “How to Set Up and Market Your Own Seminar.” It was comprised of three audio CDs where I explained the concept and process, plus a downloadable guidebook (workbook) on the fourth CD, in Word, that divided the program into 15 sections. As I update […]

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

Somewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]

Sample newspaper releases for a public seminar (#12 of 12)

Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It must be written around the benefits that participants will receive from (lovingly) hearing your orations. “What’s in it for me?” is what the readers ask themselves. And “Is […]