Category: speaking

How to find the precise book subject that others want to buy

I particularly liked a posting by Rob Carver who suggested that writers simply talk to the ultimate buyers in their market to see what they want to read and buy. (This was part of a very interesting discussion in the Linkedin Group called Ebooks, Ebook Readers, Digital Books and Digital Content Publishing.) Getting new book [...]

Friday June 14th, 2013 in article selling, article writing, articles, Blurb, digital publishing, e-publishing, editing, fiction, iPad, Kindle, Lightning Source, LSI, Lulu, niche marketing, niche publishing, Nook, novel writing, open publishing, pre-testing, product development, public speaking, publishing, self-publishing, small publishers, Smashwords, speaking, webmarketing, writing | No Comments »

What must you have in your book?

Take an hour, for starters. Go some place where you won’t be disturbed and write down your book’s purpose statement. It may be easier to start with a working question, like “What will your book be about?” The answer is the “purpose statement.” Your book will help realize that purpose. The statement might be: “The [...]

Monday May 13th, 2013 in articles, Blurb, e-publishing, editing, iPad, Kindle, Lightning Source, LSI, Lulu, Nook, product development, publishing, small publishers, Smashwords, speaking, writing | No Comments »

Focus most on your book’s contents, title, and cover

The founder of Smashwords and a leader in the understanding of the mushrooming ebook industry recently published an eye-opening and very instructive blog called “Mark Coker’s 2013 Book Publishing Industry Predictions—Indie Ebook Authors Take Charge.” I share those 21 predictions in my January 21 newsletter, and send the readers to the blog (above) for the [...]

Friday January 18th, 2013 in digital publishing, e-publishing, editing, empire building, fiction, Kindle, Lightning Source, LSI, Lulu, niche publishing, Nook, novel writing, open publishing, pre-testing, product development, public speaking, publishing, self-publishing, small publishers, Smashwords, speaking, writing | No Comments »

How selling your book before publishing it makes more cents

While it seems sort of illogical, strong cases can be made for offering a new book (or even an updated and revised edition) at a lower (or teaser) price before the main printing is completed, when you want a solid retail book price for the months or years to come. In this blog I’m discussing [...]

Wednesday November 28th, 2012 in ancillary publishing, articles, digital publishing, e-publishing, editing, empire building, niche marketing, niche publishing, pre-testing, product development, publishing, self-publishing, small publishers, speaking, writing | No Comments »

How to quickly find lots of ebooks you can publish and sell…

So there you are, literate, full of good ideas or secret stuff that others would pay to know, but while your friends are spending their monthly checks from Kindle, Nook, Scribd, Smashwords, and others, you’re earning nada from your unused treasure. You don’t even have a horse in the ebook race! So here are a [...]

Monday October 1st, 2012 in ancillary publishing, articles, Blurb, digital publishing, e-publishing, fiction, iPad, Kindle, Lightning Source, LSI, Lulu, niche publishing, Nook, open publishing, product development, public speaking, publishing, self-publishing, small publishers, Smashwords, speaking, webmarketing, writing | No Comments »

How to get called to consult…

[I'm in the middle of final editing a new book about niche marketing. This is a very short section about consulting. I'll share excerpts from other chapters in the coming months at this blogsite and at my free newsletter.] There are many forms of consulting, so we should perhaps discuss those first before we try [...]

Wednesday August 29th, 2012 in ancillary publishing, articles, e-publishing, empire building, public speaking, publishing, speaking, writing | No Comments »

Emceeing or show planning: What to remember when prepping a one-hour presentation

This coming Saturday I will give a 75-minute presentation to BAIPA in San Rafael, CA, about niche publishing. I’ve been giving presentations (seminars, workshops, breakout sessions, speeches, or talks) for about 30 years (in fact, 2000+ times, paid), but this Saturday’s is a free program, in part because I’m a BAIPA member, I want to [...]

Tuesday August 7th, 2012 in articles, empire building, niche marketing, niche publishing, pre-testing, product development, public speaking, publishing, self-publishing, speaking, writing | 3 Comments »

Getting at least triple use from one booklet…

Two completely disconnected things happened yesterday that reminded me that if I’m going to preach empire building I should do it (and share it) too! I faithfully attend the monthly meetings of BAIPA (Bay Area Independent Publishers Assn) the second Saturday morning each month in downtown San Rafael, CA. It’s a great place to meet [...]

Friday July 27th, 2012 in ancillary publishing, article selling, article writing, articles, digital publishing, e-publishing, empire building, niche marketing, niche publishing, open publishing, pre-testing, product development, public speaking, publishing, self-publishing, small publishers, speaking, webmarketing, writing | No Comments »

Emceeing: how to write a script that works!

If you’re comfortable with your topic and audience and you enjoy speaking in public, there are just a few bases you must touch to hear a volley of “great job’s” later on. If you’re not, you may have to tape your script to your glasses and vary nary a whit from its message. Let’s assume [...]

Thursday July 5th, 2012 in articles, Barbershopping, editing, public speaking, speaking | 1 Comment »

Niche Speaking: Cash in with fewer (but more devoted) listeners

The following excerpt beginning my chapter “Niche Speaking: Cash in with Fewer (but More Devoted) Listeners” first appeared in print on July 1, 2012 in a new book called Speak More! Marketing Strategies to Get More Speaking Business. I thought you might enjoy it’s message as a blog post: When I was new to public [...]

Monday July 2nd, 2012 in ancillary publishing, article selling, article writing, articles, digital publishing, e-publishing, newsletter writing, niche marketing, niche publishing, open publishing, public speaking, publishing, speaking, writing | No Comments »