At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]
I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]
If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better. The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and […]
Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]
Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]
Several years back my book Empire-Building by Writing and Speaking was published. It’s OP now (although Amazon probably has some dog-eared copies for a penny). Fortunately, I kept two copies on my shelf because some weeks back I was asked to update and share parts of that book for another publication. Since I’m also about […]
Program developers and coordinators almost always need brochure copy that “sells” their programs. Since not everyone is well versed in the task of writing and organizing brochure copy, the following will provide you with some easy-to-use, helpful hints. It’s also a ready-reference checklist of items that are a must for every brochure designed to be […]
Since we’ve received many requests for completed Barbershop scripts, as formats or models for similar club or organization presentations, here is the July 4, 2014, program at the Marin County (California) Fair. (The live rendition is on You Tube, though the sound capture is fairly poor, being an outside show [in a tent] and surrounded […]
Since seminars are offered about everything from stuffing sausages to unstuffing fatties, it is difficult to devise a master format for contents and organization that will work for all. Let’s share some steps and guidelines, though, that apply to most. Like making certain that what you promise in your title and description is what you […]
However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It is either part of the opening correspondence to get booked at a business or corporation, to explain the kind of program or training you can offer, or it […]
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