Category: webmarketing

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

Profits from reprints, rewrites, and reprints of rewrites

As long as you have written a fetching article that an editor wants readers to read on his/her pages, why not sell the same blend as reprints, then mix the same magical facts, quotes, and anecdotes into a rewrite or two with different slants? You could even sell some reprints of the rewrites later on! […]

Want to read all your favorite blogger said about “X” topic?

Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]

Find a new, streamlined website domain among 600 choices!

Trying to find a grabber website domain ending in “.com” that contains less than an arm’s length of letters is a near-fruitless treasure hunt. You probably can’t use “.org” and will anybody come if it ends in “.net”? The hunt is over. Last February, the ICANN (Internet Corporation for Assigned Names and Numbers), an international […]

Where self-publishing and ebooks stand in late 2014

(1) “Ebooks have grown exponentially and reached a healthy balance by 11/14,” says Mark Coker, head of Smashwords in a no-nonsense delivery at BAIPA (Bay Area Independent Publishers Assn) on Nov. 8. Here is a much-abbreviated summary of Mark’s very enjoyable 10-point presentation. When Mark began Smashwords, about it 8 years ago, ebooks accounted for […]

The new Nook Press isn’t an “open” publisher

Nook Press just announced its new paperback and hardback print service. Its features look similar to those of “open” publishers, like Create Space, Kindle, Smashwords, and others (including Nook ebooks). But here you simply build your book, prep the files, and upload the print-ready PDFs for the interior and cover. They print the book and […]

14 key ebook publishing tips

Mark Coker started Smashwords when a quarter of 1% of U.S. books sold were ebooks. Now it’s 35% of the total, and he’s a top spokesman in the field. Last year Smashwords authors sold ebooks worth $30-million at retail. Last Saturday (11/8/14) Coker spoke to BAIPA (Bay Area Independent Publisher Association) in Novato, CA (near […]

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Are you selling your ebooks to libraries?

Last week this blog was the core item in my newsletter. I had so much response from it I’m sharing it as a (long) blog too. Two questions: (1) Why would you even care about selling your books to libraries, much less their lower-priced digital versions? (2) And what’s so different about it anyway? Don’t […]

Checklists for organizing your own seminar (#7 of 15)

Here is a checklist, in rough chronological order, of the key steps to organizing and programming your own seminar: (1) Write a one-sentence topic for a seminar. (2) Concerning that topic, write answers to the following: Who cares? What problems will it solve? How and where else can the same information be found? How much […]