Category: writing

Non-fiction books should shout with benefits and authority

OnWhat do you want your book to do? Probably (1) get bought–or at least read; (2) make you money; (3) if self-published, get snagged by a “big house” and do more of [1] and [2]; (4) establish you as an “expert” or “authority” in its topic field; (5) get potential readers to want to know […]

Writers: ideas for creating top-selling nonfiction books

OnI think of top-selling two ways. The most obvious is to sell more copies of your book than any other book like it in the market. If you sell 10,000 copies of the book, you outsold a person who sold 5,000. Duh. The less obvious way is to measure the effectiveness of your book’s sale. […]

5 kinds of consulting (and mentoring) for nonfiction writers and publishers

OnI’ve been an editor and nonfiction consultant for writers and publishers for at least 20 years, so I was grateful when an association client asked me to break down in greater detail the kinds of consulting I do. I guess it was much clearer in my head than on my services data! Then when I […]

CHIROPRACTORS: Write and Publish Your Own Book

On There’s a straightforward, reliable way to earn at least $50,000 developing a niche book for a specialization, like chiropractic that I use in this how-to, step-by-step guide called Chiropractors: Write and Publish Your Own Niche Book (Start with a $50,000 buying base!). It starts with a pretest that will cost $550-750 or so to […]

Humor: How and how much can you use in freelance articles?

OnSometimes (actually, often) absolutely none. No joke: even provoking a smile by a touch of word play will release you to the path of penury. The editor won’t buy it, and she probably won’t look at future queries from you either! Why? Because either the topic (death, disaster, rape, and so on) won’t allow it […]

25 blogs about Kindle, Nook, Create Space, LSI, Smashwords

OnI was asked what blogs I had about “open” publishing. Here they are, below, and I’m certain there are more too so if you have a specific word or topic you are hunting for, please type it in the search box to see if it pops up! The publishers mentioned in the blogs are Kindle, […]

How to convert your book file into ePub format—fast and free!

OnSo here you are with a dandy book that millions of hungry readers want to buy and hide on their tablets, readers, or computers—but you can’t get it from Word (.doc or .docx) or other formats into .ePub. You probably want to use .ePub to post your book with an “open” publisher like Kobo or […]

How can I syndicate my article or my writing?

OnSyndication is the goal of many of my writing/publishing seminar attendees, so let me share what I know about it so you can pursue it farther on your own, if you are then still interested. What they mean is usually one of two things: (1) having a syndication (very few still exist) or a newspaper […]

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

OnSomewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]

2014 tax tips for writers and publishers

OnFor years I spoke about tax tips for writers/publishers in my “How to Sell 75% of Your Freelance Writing” and “Writing Travel Articles That Sell” seminars in CA. Since I often had taxfolk in the audience (even the IRS auditor I was requested to visit every six years or so), I had to keep up […]