I confess that I’m now 30 installments into blogging, with many years to go! Where are those thirty short missives hiding? Right here!
Why am I doing it, and should you?
I’m blogging because it lets me immediately share even more empire-building-related information with potentially more people, in a general way, than I can through newsletters–but in my monthly newsletter I delve deeper and focus more fully on the best products I can find. for you. I also repeat some of the core newsletter items as blogs, like this, updated from its earlier appearance in February, 2009.
I’m doing both because blogging is a public venue that lets me reach and help the greatest number of people fastest, and it’s a natural complement to newslettering.
And in the blogs I can have a bit of fast fun, as I did a few days back curing swine flu.
My thoughts, now several months in? (1) It’s a lot of work to do it right. (2) The host, WordPress is free, fast, and a bit confusing. If you make mistakes, its helpers are fast to tell you what you did wrong but slow to tell you how to correct it (like five e-mails slow). Still, it is the site of preference. (3) Unless you scare your kin into looking at your blog, nobody reads it in the beginning. You really have to be in it for the long haul to make it work. (4) It quickly improves your positioning at Google.com. (5) If you’re doing it for vanity, do almost anything else instead. (6) And, unless you say something, who cares?
The best guide about blogging that I’ve read is Yaro Starak’s free, first-rate Blog Profits Blueprint. Download and read his 54-page e-book. Ignore the Aussie’s mane and youth; he’s right on the button. Better yet, his straightforward, no-nonsense approach will help you answer whether blogging is for you. (If it is, tell me where your blog is hiding!)
Incidentally, see how well Yaro’s free e-book positions him in the blogging world. Once your empire structure is up and working, you may want to do the very same thing about a core topic that your beneficiaries need to know.
There’s also a first-rate, free report about free e-books as ideal tools to position you in the electronic world: download Bob Bly’s The “Internet Loss Leader” Strategy.