A subscriber to my free, monthly newsletter asked the above question–at precisely the right time!
I have two fill-in questionnaires from colleges in northern California to mail tomorrow, with deadlines of June 9 and June 15, for the fall sessions that start in early September. Plus two others I just sent in for the same period. So the answer is: RIGHT NOW!
The good news: after you’ve successfully given a seminar or workshop (or two), they let you fill in for 1-3 programs in the same time period, so it’s not too tedious. And if your description and bio information is unchanged, they will use the same copy.
Usually I offer a new program each quarter or session so that means just one new description for their catalog, copied for each of the separate schools, plus two of the more popular programs rotating for repetition if I’m giving three that session.
The broader answer for academic institutions is: usually about 90 days before the starting date of the session. Presuming you’ve done all the intro work first–introducing yourself, getting an OK on the program, and having sent in the opening paperwork (and class description). So if you’re just starting that now, you might be talking about a winter or spring program instead of fall. (Sometimes they can squeeze it in, but don’t count on it…)
As my newsletterfolk know, I just made available an all-in-one how-to kit “How to Set Up and Market Your Own Seminar” about how this is done, based on probably 1,500 seminars that I’ve given in the past 20 years that way.
The write-up details at www.setupandmarketyourownseminar.com will help some; the audio CD, spoken text summary, and workbook certainly will.
Last point: you can almost never be too early contacting the Extended Education offices of the colleges or universities where you want to speak. The early bird also gets the best dates!
I use this blog to answer questions from my newsletter subscribers, without their names unless they specfically ask to be identified. If you’re not subscribing, go here for sign-up information, or to www.gordonburgett.com/free-reports to get on the list right now. Then ask away!