Can you write about negative things in travel articles?

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I had a funny e-mail from a newsletter subscriber today, which I must summarize because of the language!

In essence, he had some real dirt about a popular locale he wanted to query about–and he wanted to know how to get a check of gold from a topic that stunk!

The word “stunk” shook loose an very early memory that seemed apropos:

I recalled a long time back in my travel writing career querying some editor asking if he’d like a piece on why the floating gardens of xochimilco stunk and how it was a real rip. He said that it sounded very illuminating and would fit perfectly on his competition’s pages, though if I had a positive topic that made readers flock to his pages, that’s what he wanted. He added: tell the truth but save the positive pieces for him.

I got the idea, and sold a lot to him over time. All of it positive.

And that’s my answer now that I’m the podcast editor at www.visualtraveltours.com.

Gordon

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New stuff about digital platforms and technologies we need to New stuff about digital platforms and technologies we need to know

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A quick post because I will give the details in the July newsletter, about 7/1.

I just received an excellent report sponsored by Follett Digital Resources and written by Steve Paxhia and Bill Trippe called Digital Platforms and Technologies for Publishers: Implementation Beyond ‘eBook.’

Let me read it in the next two weeks and share the ideas, paths, and future needs that you can help meet, very profitably, both in the educational field (Follett’s bailiwick) and in writing and publishing in general.

I’ll even decipher and explain the stuff that I must ask my techie friends to explain to me!

Still, in a quick scan, it looks like super information that’s hard to find except from insider reports like this. And some fast income-creating directions that look very promising for the one-computer publisher!

In the meantime, I’m doing just that. Twenty minutes ago I attached and sent the .pdf files for our newest education imprint book to our printer (McNaughton-Gunn, in Michigan, this time). The book is Finding Middle Ground in K-12 Education: Balancing Best Practices and the Law, by Jim Burgett and Brian Schwartz.

The trade paperback ($24.95) will be back to CA by July 15, but, as usual, the digital download version will be out much earlier, on June 17. We’re making it available until July 15 for just $15 (rather than $20), a pre-print special. Link the book site above for content and ordering details.

This is a wee example of the kind of cross selling of books that the report covers far more completely. See you on July 1!

Gordon Burgett

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Why not make a bundle writing for others on the web?

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I got two nearly identical emails after my last newsletter on 6/2 asking that question.

It makes huge sense. If you can already write and you’re already on the web (at least enough to read my newsletter!), why not spin off and cash in?

That’s precisely what I do too. (Although I’m in the last stages of editing sending a 272-page bound book to the printer in about five days, and starting 7/15 (delivery date back here with a starter 1,000 copies of Finding Middle Ground in K-12 Education) that will be good money too. The point: you can do it all: publish your stuff, publish others’ books (the case here, in my education imprint), and write for others too–and the web is the quickest outlet and pays very well.

Let me research what’s out there to help you and me get on the same web writing track, probably this Thursday or Friday, and I’ll get back to you here or by email (to my newsletter subscribers) with my recommendation about how to do this quickly and reliably. OK?

Gordon Burgett
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Keep the emails coming! If I know anything about your topic, I’m saving this blog to answer your (subscribers) questions.

Also, please send your friends to the free nerwsletter too, and they will get the same three free reports you did. They can subscribe at www.gordonburgett.com/free-reports. The newsletter is called “Writers, Speakers, Publishers, and Product Developers: Create Your Own Highly Profitable Empire!” The reports? More about them here.

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I forgot the archives!

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I think the June newsletter had been out about 12 minutes when a faithful follower–and correcter (that’s a busy task!)–reminded me that the usual archives add-on wasn’t added on.

Duh.

What was I thinking! Did it slide off into the digital ethers? Did a jealous server swipe it and replace my newsletters with others’? Se foi ao fundo do mar?

Anyway, I added the #8 release (June) and it’s ready to download, to look backward if you are really bored: it’s here, and at www.gordonburgett.com/NLarchives.htm.

It also brought a couple of questions. Let me skulk around a bit letting the shame of my omission dissipate, and I’ll get to the questions in a day or two.

Thanks for reading…

Gordon Burgett

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