1. The book’s title must make its potential buyers eager to read its contents,
2. Its title and cover must at least imply the benefits the book’s contents will bring—or the needs it will meet,
3. Its cover must look professional and clearly display the title and those benefits/needs,
4. The book must be thick enough to at least suggest that it is worth its price, but not so thick it will scare off those who must read it,
5. The book’s price must be in line with its perceived or imagined content and benefits,
6. The book must be well written, fully proofed, reliably researched, look like other bookstore books inside and out, and contain information, a story, or a supported theme, and
7. The experience of reading the book must be positive and worth the time, energy, and cost required.
Said differently, if you are writing a book that you want others to buy, you must create a book that shouts to be bought. It must be printed in a professional-looking manner. Find something worth saying, and say it well. Never underestimate the value of a title that captures all in “let-me-at-it” prose, and make the cover exude class and provoke irresistible curiosity.
This is an excerpt from my free newsletter, coming out on April 6. It is from my new book now out digitally. The bound books will sell about April 20. Called How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days, there is more information at www.mybookpublishedinminutes.com.