We’ve been sharing 15 parts of a how-to process called “How to Sell 75% of Your Freelance Writing” at this blog. This is #16, the finale of the series, and, in my mind, for many it’s a logical, profitable, and life-changing conclusion.
Mind you, on these pages we have mostly focused on how you can create and sell articles for magazines and newspapers, with the linked elements of query and cover letters, photos, reprints, rewrites, and what I called, in #15 a few days back, both regular and multi-tiered topic spoking.
Some may have wanted just a piece of the writing/marketing procedure, and others didn’t want to go beyond the occasional article. But there are others too who want to take an idea or some area of information and expand it as deeply and as fully as possible—and they wouldn’t be adverse to cashing in, even royally, and becoming recognized as a legitimate expert about their topic. That’s what this segment is about, and I call it empire building. (Immodesty abounds: it is where I am an expert and have indeed written often about it, including a book called Empire-Building by Writing and Speaking which went out of print weeks ago! Great timing.)
It makes little sense to write at length about the process here and how you can make yourself an emperor or empress since I can send you to where, in addition to this blog, I focus specifically on that theme, and where three free reports are yours for the downloading. You see, I write a free monthly newsletter called “Writers, speakers, publishers, and product developers: Create Your Own Highly Profitable Empire!”
One of the free reports is particularly slanted to your interests: “Lifelong Wealth by Being Indispensable.” Here is a description of this report:
The ideal situation is to have you and your knowledge, experience, and products indispensable to a niche market. Where the buyers not only demand more, they tell their friends to buy too…
The cost is your time, money, and energy. In return, you’d like a reliable lifetime of significant and increasing wealth.
But you’d also like, in addition to lots of money, soon, (1) Very low or no risk; (2) If goods are involved, little or no leftover stock, quick turnover, and no heavy lifting; (3) If speaking or writing are the means, no cold calling and editors and bookers filling your schedule and doing your promotion; (4) Virtual employees and your own schedule; (5) Time to do what you want; (6) Your mark left forever, and (7) Your name immediately perceived as a font of expertise.
That’s doable, as this report outlines. Gordon Burgett’s free newsletter continues to discuss the topic and ways to make it happen. That is the heart of what he shares free monthly to make your empire bloom!
To get the free reports, go to this newsletter link. Yes, it subscribes you to the newsletter, but if you don’t want to be subscribed, just unsubscribe and still download the reports you want.
In a nutshell, the empire-building concept is straightforward. You find a core of knowledge that others want to know and would benefit from having. You make yourself an expert about it, and from your expertise you create a principal book (or article, video, etc.) about it that draws others of like interest to you and establishes, by its excellence, your authority and expertise. You move out from the core or principal product to other, related products. And you move out from that means of information dissemination (say writing or print) to other means where the topic can also be explored (like audio or products or demonstrations).
Every time you create a new item, you tell those who bought or were interested in the earlier items, so that your sales and your recognition move apace. It demands that what you share is well written or presented, accurate, and bears your stamp of expertise.
This works easiest and best with niche products, and my book Niche Publishing: Publishing Profitably Every Time not only describes it well, it shows how this can be done quickly and inexpensively while it also reduces the time and investment risk to virtually nothing.
So we have come full circle, from an idea in #1 of the series to #16, another (maybe the same) idea. At the beginning we wanted to share it once, with an editor who would ask us to submit the article for buying consideration. Here we are hoping to build a lifetime of building our core idea into multiple products, many more sales, and all the good things that come from perceived expertise, like being invited to write books, columns, and key articles to being asked to keynote, give breakout sessions, or speak to large groups of like fans.
Download any of these 16 items and use them to your, and our, enrichment.
My best wishes to you,