What do you know that others don’t?


I was sharing some general thoughts two days back about “making good money by being indispensable,” and got interrupted by moving my office!

The gist of what I share at this site (and through my newsletter) is how you can leap ahead by using what you know that others don’t, and how that will make you singular and can make you a fortune!

Yet I suspect that to do that, to identify the areas where you excell, seldom occurs often to even the smartest people, or those who can potentially make the most money.

One, they simply don’t think that way. They don’t sit down and write out the areas where they know more, or know the information better, than others in their field. So they don’t have any place to build from.

Or they limit their thinking. They know that they are the best welder or process person on the staff but they stop there. It never dawns on them that they might be similarly gifted or well informed in other areas too, like in a hobby or in a church activity or sports or in some broader conceptualization that doesn’t lend itself to easy naming. Or they have a unique idea that hasn’t a place to roost yet.

Some don’t think that way (or admit it) because it seems too boastful. So what if they do stand out in a particular field? Why would they brag about that? Or even acknowledge it?

And others don’t think about how they might be able to benefit from their exceptional experience, knowledge, understanding, or insight because in fact, right this minute, they don’t have any or much of the four! Which leaves out the single greatest component of distinguishing oneself: if one wants to be unique, he or she can easily make that happen by getting more experience more ways faster, or reading and studying and observing more, or asking the key questions to those who are already leading their field, to learn more! Or looking at almost anything in life and asking, “What if…?”

So I guess the purpose of this blog is to get you thinking about how and where you know things and means and ways that others don’t–and to give you permission to write everything unique that you know (or could) on a life-changing sheet of paper. Then keep adding to that sheet every time something more occurs to you that distinguishes you (or could).

You needn’t wave it in front of your family, friends, or co-workers. In fact, don’t. It’s the first step in a new empire that you can build for yourself and your family. Yet it’s too frail and perishable to share right now. Let’s just label it Step One. Keep the paper or notebook in your pocket or purse this week, then every time something new occurs that you know about (or could) that others would pay money to also know about, write it down.

Don’t worry if it’s not totally developed, you have items from a dozen different places, or the ideas don’t link together. Forget spelling or grammar. Just put the ideas down.

Why shouldn’t you share them yet?

You still don’t have much to share, and if you have a lot of different ideas, they haven’t been sorted out yet and prioritized. (Some won’t ever go beyond this sheet of paper!) Anyway, most of your friends will laugh or downplay your musings, and who needs to be diminished before they have time to grow?

So that’s your starter task if you really do want to create your own empire, help others, become an expert, get very well rewarded, and leave a big mark on society, even a small part of it that’s big to you.

But I’m getting ahead of myself. Do Step One now and we’ll move through the key steps that follow in blogs to come.

I missed yesterday because I was hauling furniture and computers up a couple flights of stairs to my new office.

And waiting for the Comcast lad to hook up my computer. He was going to call before showing up so I’d be there. I was in the back of the new office when I got the call. Between his accent and a bad connection, I barely made out that he was the TV guy and something about the door. So I wandered to the front door with my wee phone in hand, opened it, and there he was, with his wee phone also in hand! We both got a good laugh out of it since neither of us are kids to whom the wee phones are like an extra appendage. The absurdity of talking to each other by phone three feet apart was, well, absurd! I remember when calls were made on street corners or gas stations for a dime, or at home in the kitchen.

Do Step One, and come back…

Gordon Burgett

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