Posts tagged: audio CD

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10 Professional Tips to Sell Your Own Books…

Here’s a great list of “to do’s” about how to sell your own books that was shared and discussed at the last (9/10/16) BAIPA (Bay Area Independent Publishers Association) meeting in Novato, CA. That is precisely what my clients (and publishing friends) want and need to know. Since you’re my friends too, let me share […]

Sunday September 18th, 2016 in , , , , , , , , , , , , , , , , , , | Comments Off on 10 Professional Tips to Sell Your Own Books…

A very new format for a seminar workbook…

In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]

Author of Self-Publishing Manual, Dan Poynter, has died…

The author of the best-selling Self-Publishing Manual, Dan Poynter, has died. We were “in the trenches” writing friends and I already miss him, in part because it was Dan’s turn to buy lunch. So will thousands more whose lives he touched and changed. He had been quite ill for a while, seemed to be improving, […]

8 ways where or why seminars are usually given (#3 of 15)

This is a very short blog because I will discuss in much greater depth the ways that we identify (and create and present) seminars in later sections of this 15-blog series, which itself is an updating of a workbook that accompanies my How to Set Up and Market Your Own Seminar CD series that will […]

Friday March 7th, 2014 in , , , , , , , , , , , , , , , | Comments Off on 8 ways where or why seminars are usually given (#3 of 15)

Seminar, workshop, breakout, or a conference? (#2 of 15)

I created a four-hour CD program a few years back called “How to Set Up and Market Your Own Seminar.” It was comprised of three audio CDs where I explained the concept and process, plus a downloadable guidebook (workbook) on the fourth CD, in Word, that divided the program into 15 sections. As I update […]

Sunday March 2nd, 2014 in , , , , , | Comments Off on Seminar, workshop, breakout, or a conference? (#2 of 15)

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

Somewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]

Sample newspaper releases for a public seminar (#12 of 12)

Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

Friday February 21st, 2014 in , , , , , , , , , , , | Comments Off on Sample newspaper releases for a public seminar (#12 of 12)

What if 95%—or 99%—of the income from your sold products never reaches you?

Kind of hard to survive publishing and selling bound books, ebooks, or CDs, for example, if at the very moment that they come into existence some other company legally makes them available to their buyers but none (or a few pennies) of that income comes your way. Talk about a disincentive! Yet that’s the very […]

Monday September 24th, 2012 in , , , , , , , , , , , , , , , , , , , , , | Comments Off on What if 95%—or 99%—of the income from your sold products never reaches you?

Getting at least triple use from one booklet…

Two completely disconnected things happened yesterday that reminded me that if I’m going to preach empire building I should do it (and share it) too! I faithfully attend the monthly meetings of BAIPA (Bay Area Independent Publishers Assn) the second Saturday morning each month in downtown San Rafael, CA. It’s a great place to meet […]

Emceeing: how to write a script that works!

If you’re comfortable with your topic and audience and you enjoy speaking in public, there are just a few bases you must touch to hear a volley of “great job’s” later on. If you’re not, you may have to tape your script to your glasses and vary nary a whit from its message. Let’s assume […]

Thursday July 5th, 2012 in , , , , , , , , , , , , , | Comments Off on Emceeing: how to write a script that works!