Posts tagged: back-of-the-room sales

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A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It is either part of the opening correspondence to get booked at a business or corporation, to explain the kind of program or training you can offer, or it […]

Giving your own very profitable seminars (#6 of 15 )

Let’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

When giving seminars, where do do-it-yourselfers fit in?

This is #4 of our 15-blog series about “How to Set Up and Market Your Own Seminar.” More details at www.gordonburgett.com or glburgett@aol.com. In the nine-classification list of seminars/workshops described in blog #3 (DEFINING SEMINARS), where does the do-it-yourselfer fit in? And in which of the nine categories is it best to first offer your […]

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

Somewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]

A great but little-known selling target for your book or products…

If you have an information book or product, make a list of every group, vocation, avocation, or even dreamer who would pay to know more about what your pages say. Then figure out where they would go to be instructed and meet others with the same knowledge need or quest. Did you include workshops, seminars, […]

Tuesday September 14th, 2010 in , , , , , , , , , , , | Comments Off on A great but little-known selling target for your book or products…