Posts tagged: book

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10 Professional Tips to Sell Your Own Books…

Here’s a great list of “to do’s” about how to sell your own books that was shared and discussed at the last (9/10/16) BAIPA (Bay Area Independent Publishers Association) meeting in Novato, CA. That is precisely what my clients (and publishing friends) want and need to know. Since you’re my friends too, let me share […]

Sunday September 18th, 2016 in , , , , , , , , , , , , , , , , , , | Comments Off on 10 Professional Tips to Sell Your Own Books…

Leading your idea in print down its most profitable path…

So you’ve got an article or book idea that you want to turn into both big money and widely-seen expertise presence. That’s the way to think! I’d also add that the copy needn’t be completely rewritten again and again, so also think reprint, rewrite, reprint of rewrites, and more… Let’s say you want to write about the […]

A very new format for a seminar workbook…

In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]

FOCUS BOOKS: Sell your entire book and its chapters at once

Congratulations! You just printed your nonfiction masterpiece—but what do you do next? As the adage says, “You’re all dressed up with no place to go”! In other words, how do you find and get others to praise your new book’s genius, especially to their colleagues and friends, while also getting muchos congratulatory pesos in your […]

Tuesday March 15th, 2016 in , , , , , , , , , , , , , , , , , , | Comments Off on FOCUS BOOKS: Sell your entire book and its chapters at once

Selling one article topic to 5-8 different publications!

“Could you sell the same text, unchanged, to both magazines and newspapers?” is the most often asked question at my writing seminars! I suppose you could, but I wouldn’t because I wouldn’t know how to unravel the rights issues. Anyway, it’d be far more profitable with a lot less work just planning five to eight […]

Here’s how to submit changes to your book at Kindle

Here’s a comment/question that I get too often: “I published my book on Kindle but I don’t know how to make changes in it. Help”! So let me list the steps that will let you tinker or rewrite or clarify your book. Whatever you want to change, the train always takes the same simple track. […]

Wednesday November 18th, 2015 in , , , , , , , , , , , , , , , , , | Comments Off on Here’s how to submit changes to your book at Kindle

With a novel, why not cash in with five more wee books?

With a novel, why not cash in with five more wee spin-off books? The easiest way to get more people to buy your novels is to tell a super tale, then expand that with even better tales, inflating your reader’s enthusiasm and their caring for your characters, their loves and travails, for their dreams or […]

Sunday September 6th, 2015 in , , , , , , , , , , , , , , , , , , , , | Comments Off on With a novel, why not cash in with five more wee books?

Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

Saturday July 18th, 2015 in , , , , , , , , , , , , , | Comments Off on Promoting Your Own Seminar: Planning and Implementation

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

How can I make my self-published memoir a big seller?

It’s doable but very hard. It takes a combination of good things, some not much in your control. A starting definition is required: what is a “big seller”? Almost everybody will agree that if your book has “many, many thousands of sales; royalties in six-plus figures; a book-based movie, and spin-offs of book fame like […]