Posts tagged: publishing

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10 Professional Tips to Sell Your Own Books…

Here’s a great list of “to do’s” about how to sell your own books that was shared and discussed at the last (9/10/16) BAIPA (Bay Area Independent Publishers Association) meeting in Novato, CA. That is precisely what my clients (and publishing friends) want and need to know. Since you’re my friends too, let me share […]

Sunday September 18th, 2016 in , , , , , , , , , , , , , , , , , , | Comments Off on 10 Professional Tips to Sell Your Own Books…

Leading your idea in print down its most profitable path…

So you’ve got an article or book idea that you want to turn into both big money and widely-seen expertise presence. That’s the way to think! I’d also add that the copy needn’t be completely rewritten again and again, so also think reprint, rewrite, reprint of rewrites, and more… Let’s say you want to write about the […]

A very new format for a seminar workbook…

In a now very long past—decades—I must have literally copied and carted 40,000 seminar workbooks (sometimes a half mile, too often up stairs). Most of those workbooks were 12-20 pages long! Too late to complain: that was the way it was done. But yesterday technology finally removed my shackles—and perhaps my blinders! Some fact-setting now, […]

How to make your friends smile gratefully all day long…

If this were addressed to you, how would you feel if it arrived unexpectedly in your email box ? This year (2016), I’ve decided to send one email each day thanking someone who has enriched my life. It could be someone who is close to me, like a family member or a friend. It could be […]

Friday June 3rd, 2016 in , , , , , , , , , , , , , , , , , | Comments Off on How to make your friends smile gratefully all day long…

Writers: how to find more people to interview…

Sometimes you’re writing an article or story and try as you may you can’t think of or find another person to interview, other than your kids or some shlunk on the street corner. So what do you do? Let’s start with an expectation that few new writers know about or think they might be able […]

Tuesday March 22nd, 2016 in , , , , , , , , , , , , , , , , | Comments Off on Writers: how to find more people to interview…

FOCUS BOOKS: Sell your entire book and its chapters at once

Congratulations! You just printed your nonfiction masterpiece—but what do you do next? As the adage says, “You’re all dressed up with no place to go”! In other words, how do you find and get others to praise your new book’s genius, especially to their colleagues and friends, while also getting muchos congratulatory pesos in your […]

Tuesday March 15th, 2016 in , , , , , , , , , , , , , , , , , , | Comments Off on FOCUS BOOKS: Sell your entire book and its chapters at once

Selling one article topic to 5-8 different publications!

“Could you sell the same text, unchanged, to both magazines and newspapers?” is the most often asked question at my writing seminars! I suppose you could, but I wouldn’t because I wouldn’t know how to unravel the rights issues. Anyway, it’d be far more profitable with a lot less work just planning five to eight […]

Article you’re submitting need a sidebar? Here’s an example…

Typically, as I write a “go-ahead” article, I encounter some additional facts that are so spectacular or unique I think they would make an interesting sidebar or box, in or near the printed article, to excite the readers and add much substance to the article without changing its primary structure. So I write and send […]

Stretch one skinny article into five with minimal effort

How would you like to design one article to appear in five different magazines or newsletters that explains the benefits, through example, of your firm’s specialization and why they may want to know more about your services? The best thing: it’s pretty much the same article with a similar message, and the five articles will […]

Tuesday December 22nd, 2015 in , , , , , , , , , , , , , , | Comments Off on Stretch one skinny article into five with minimal effort

Some thoughts about interviewing…

This is an excerpt (part of a chapter) from my coming book, Interviewing. I talk about tools and means used to interview: Interviewing is mostly you asking questions to a person or, rarely, a group, and receiving an intelligible response in return. When you record what you asked and what they replied, that is the […]