Posts tagged: self-sponsored seminars

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Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

Saturday July 18th, 2015 in , , , , , , , , , , , , , | Comments Off on Promoting Your Own Seminar: Planning and Implementation

A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It is either part of the opening correspondence to get booked at a business or corporation, to explain the kind of program or training you can offer, or it […]

Giving your own very profitable seminars (#6 of 15 )

Let’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

When giving seminars, where do do-it-yourselfers fit in?

This is #4 of our 15-blog series about “How to Set Up and Market Your Own Seminar.” More details at www.gordonburgett.com or glburgett@aol.com. In the nine-classification list of seminars/workshops described in blog #3 (DEFINING SEMINARS), where does the do-it-yourselfer fit in? And in which of the nine categories is it best to first offer your […]

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

Somewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]

A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It must be written around the benefits that participants will receive from (lovingly) hearing your orations. “What’s in it for me?” is what the readers ask themselves. And “Is […]

Friday February 21st, 2014 in , , , , , , , , , , , | Comments Off on A fetching seminar description is a must! (#8 of 15)