Posts tagged: seminar guidelines

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A fetching seminar description is a must! (#8 of 15)

However you book your seminar, the sponsors and participants must know what you will talk about; thus, a concise description is your most important calling card. It is either part of the opening correspondence to get booked at a business or corporation, to explain the kind of program or training you can offer, or it […]

Giving your own very profitable seminars (#6 of 15 )

Let’s see how offering seminars on your own differs from offering seminars with academic sponsorship, where you give up about 40-50% of the gross income paid by attendees in exchange for the school listing your title and description in a catalog, providing a room, and giving very little additional promotion. Nobody else must approve where […]

“How to Set Up and Market Your Own Seminar,” blog #1 of 15

Somewhere about seminar 200 three attendees independently asked me if I could tell them how to set up their own seminar. I was flattered–and surprised that there was nothing in print at that time about the topic, though seminars bloomed in profusion nationwide, on week nights and weekends. So I created a four-hour audio cassette […]