Posts tagged: speaker

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The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Wednesday April 8th, 2015 in , , , , , , , , , , , , , , | Comments Off on Can we sell two new books by using 12,200 jumbo postcards?

A paid speech you can book at every association any year…

I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]

Sample evaluation sheet for seminars and other programs

If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better. The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and […]

Monday February 16th, 2015 in , , , , , , , , , , | Comments Off on Sample evaluation sheet for seminars and other programs

Want to read all your favorite blogger said about “X” topic?

Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]

Thursday January 15th, 2015 in , , , , , , , , , , , , , , , , , , , , | Comments Off on Want to read all your favorite blogger said about “X” topic?

How to gracefully accept and pre-answer a complaint

Whether you’re a school principal, publisher, engineer, or whatever, have you ever been swept off your feet by some windbag (sometimes well-meaning) bellowing one or many complaints at you? And then had to think up some positive (and intelligent) response, right on the spot, to at least level the one-person-shouting field so their problem could […]

Niche books are very profitable. How are their authors chosen?

I publish to niche markets, in my case to K-12 school administrators. All of those who write books for my firm must have a specific field of expertise of interest (and meet needs of) K-12 school administrators. Two examples, our two latest books, are The Art of School Boarding: What Every School Board Member Needs […]

Friday October 10th, 2014 in , , , , , , , , , , , , , , , , , , , , , , | Comments Off on Niche books are very profitable. How are their authors chosen?

Sample newspaper releases for a public seminar (#12 of 12)

Here are two typical newspaper releases I sent simultaneously to every newspaper within about 50 miles of the location, usually addressed to the city editor. They were sent about 2 1/2 weeks before the program. (I have altered some of the numbers.) Item 1: NEWS RELEASE HAROLD SMITH Communication Unlimited P.O. Box XXX, Novato, CA […]

Friday September 26th, 2014 in , , , , , , , , , , , , , | Comments Off on Sample newspaper releases for a public seminar (#12 of 12)

Creating successful seminar brochures (#10 of 15)

Program developers and coordinators almost always need brochure copy that “sells” their programs. Since not everyone is well versed in the task of writing and organizing brochure copy, the following will provide you with some easy-to-use, helpful hints. It’s also a ready-reference checklist of items that are a must for every brochure designed to be […]

Friday August 15th, 2014 in , , , , , , , , | Comments Off on Creating successful seminar brochures (#10 of 15)

Emceeing: full sample script, 7/4/2014

Since we’ve received many requests for completed Barbershop scripts, as formats or models for similar club or organization presentations, here is the July 4, 2014, program at the Marin County (California) Fair. (The live rendition is on You Tube, though the sound capture is fairly poor, being an outside show [in a tent] and surrounded […]

Monday July 7th, 2014 in , , , , , , , , | Comments Off on Emceeing: full sample script, 7/4/2014