Posts tagged: speaking

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Promoting Your Own Seminar: Planning and Implementation

To promote your seminar other people must know about it. Making them aware of its existence can cost you more that all of your other costs combined. So success with self-promoted seminars is directly related to how you inform potential participants, its cost, and the sign-ups resulting from that information. Some things help before you […]

Saturday July 18th, 2015 in , , , , , , , , , , , , , | Comments Off on Promoting Your Own Seminar: Planning and Implementation

Emceeing: another modest example, from 7/5/15

(I was asked by a group of performers/students for some sample emceeing scripts four years ago, so here is my occasional response. This time I was asked by our Barber Shop interim director, Paul, if I’d do the emceeing for the Marin County Fair, in San Rafael, about 20 miles north of San Francisco. But […]

Monday July 6th, 2015 in , , , , , | Comments Off on Emceeing: another modest example, from 7/5/15

The most important / most profitable reason to self-publish

I enjoy and learn a lot from Bob Bly’s frequent missives. (See www.bly.com). We sort of walk and work the same side of the street regarding professional writing and publishing, and we both agree on the importance of strategizing first, then following up with processes that work. So the other day when Bob offered five […]

Can we sell two new books by using 12,200 jumbo postcards?

At 11” x 6,” the postcards are big enough to cover other books already on the potential buyer’s desk. But the real issue is, are the cards clever enough to lovingly pick the buyers’ pocket? Said another way, it will cost us about $6500 to get the sales missive done right and delivered on time. […]

Wednesday April 8th, 2015 in , , , , , , , , , , , , , , | Comments Off on Can we sell two new books by using 12,200 jumbo postcards?

A paid speech you can book at every association any year…

I call it the “state of the art” speech, but it could have lots of similar names. And if you do it right, the sponsor is very likely to ask (perhaps even beg) you to give it again and again! (You can even build your own empire around it.) An example helps here. Let’s say […]

4 proven ways to sell 75%+ of your freelance writing

MAGAZINES and NEWSPAPERS   1. Here is the two-item formula for selling nonfiction copy to magazines and newspapers: (a) You sell more than 75% of your freelance writing by writing only when you have better than a 50% chance of a sale, and (b) You have better than a 50% chance of a sale by […]

Sample evaluation sheet for seminars and other programs

If you are sponsoring or giving seminars you want to know what the attendees think of the presenter’s presentation skills, the worth of the information offered, and how that topic might be offered better. The speakers want to know the same thing. (I have given 2100+ paid programs so I think I have distributed and […]

Monday February 16th, 2015 in , , , , , , , , , , | Comments Off on Sample evaluation sheet for seminars and other programs

Profits from reprints, rewrites, and reprints of rewrites

As long as you have written a fetching article that an editor wants readers to read on his/her pages, why not sell the same blend as reprints, then mix the same magical facts, quotes, and anecdotes into a rewrite or two with different slants? You could even sell some reprints of the rewrites later on! […]

Wednesday January 21st, 2015 in , , , , , , , , , , , , , , , , , , , , | Comments Off on Profits from reprints, rewrites, and reprints of rewrites

Want to read all your favorite blogger said about “X” topic?

Rarely, but always surprisingly, a reader of my blog asks me how they can read everything I’ve shared about a particular topic. (I bite my tongue not to ask, “Really? Why?”) Yet rather than grill them why, or suggest that they have far too much loose time on their hands, this is what I do, […]

Thursday January 15th, 2015 in , , , , , , , , , , , , , , , , , , , , | Comments Off on Want to read all your favorite blogger said about “X” topic?

How to Respond to a Complaint, Once, Forever…

Yesterday (12/17/14) our blog was titled “How to Gracefully Accept and Pre-Answer a Complaint.” It and today’s follow-up blog are based on Jim Burgett’s The School Principal’s Toolbook. (The same process was shared in Jim’s recent The Art of School Boarding where the same “what do I do with this complaint?” dilemma faces School Board […]

Thursday December 18th, 2014 in , , , , , , , , , | Comments Off on How to Respond to a Complaint, Once, Forever…