7 times when using Lulu, CreateSpace, Blurb, Scribd, and Smashwords (with iPad and Kindle) makes huge sense…

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What follows, in quotes, is an excerpt (pp.15-6) from my just-released e-book How to Pick the Right Kind of Publisher: A Pre-Journey Map to Success. 

The income from these ancillary publishing sources is shaky and unproven, but these seven situations are when I’d go that route:

“(1) If you have a novel or kids’ book that nobody is paying the proper attention to, create the final book probably in Lulu or CreateSpace, buy 25 copies of your own book, and launch a serious book proposal campaign to the top 20 publishers at once to get your book bought and out. It’s a lot easier to sell a good-looking book, with a proposal attached, to an established editor than it is to sell a manuscript.

(2) If your book is family-oriented, nobody will publish it if you don’t. Like a family tree, family history, memoirs, a book about your kids, a wedding or family travel book, or a family reunion.

(3) If you need a core book to empire-build around, create the model book through one of the ancillary publishers, then develop all the support information dissemination means in-house, to sell, along with the core book. You can expand that message through audio CDs, workbooks, class outlines, newsletters, a website, apps, software, and the speaking tools. For example, if you need something to prove your expertise so you can get a $2,500 speech booked, start with a good-looking $5 book to give free to the potential booker(s)!

(4) Or if you’re writing a promo book—like a giveaway to banks, school boards, or barbershop quartets—create a prototype by ancillary publishing, buy 20, test them, P.O.D. print 100 more, then every time you sell that concept, you publish the modeled book by the same process, through ancillary publishing, P.O.D., and/or your own publishing firm…

(5) If you want to help your beloved aunt put her pickle recipe book in print, ancillary publishing is the way. Why? Because (a) it won’t happen any other way, (b) there may be 1000 other pickle people waiting for her words, (c) the world gets her lifetime of knowledge preserved in print, and (d) your great-grandkids will get to share your old aunty with their great-grandkids!

(6) An obvious example: a middle-aged lady showed me a 32-page example of her “Ragamuffin Learns to …. sew, draw cartoons, fish, jump rope” books. Each had a different activity or craft. They looked great and could be printed in black-and-white or color. She had created a template cover and basic format layouts for each book. She could then print them when they were ready, letting the ancillary publishers put the book together and sell them. She said to me, “I can only sell 50 a week because I spend so much time stapling!” Now she can focus on the design and content and has an almost-instant, easily accessible outlet through one or several of the ancillary publishers.

(7) Art books, photo books, anything heavy on color and design, are expensive to print and almost impossible for self-publishers to afford to produce in quantities they can sell. Ancillary publishers to the rescue, particularly Blurb. Right now this is the only road to put your film and photos in others’ hands in a quality printing at a high but affordable cost.”

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See more about this e-book at my newsletter on Sept. 7.

In the meantime, if you want a $10-off coupon when you submit the order, enter SEPT ONLY in the coupon box.

And if you need a book that deciphers submitting to the ancillary publishers and explains the whole process step-by-step, buy How to Get Your Book Published Free in Minutes and Marketed Worldwide in Days  in bound or immediately downloadable digital format.

Best wishes,

Gordon Burgett

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