8 ways where or why seminars are usually given (#3 of 15)


This is a very short blog because I will discuss in much greater depth the ways that we identify (and create and present) seminars in later sections of this 15-blog series, which itself is an updating of a workbook that accompanies my How to Set Up and Market Your Own Seminar CD series that will be available in a couple of months.


1. Self-sponsored
2. Self-sponsored, but aligned with other group or organization for mutual benefit
3. Academic
4. Recreational
5. Business

6. Professional Association
7. Trade Association
8. Business
a. in-house presentations
b. licensed/customized presentations

Seminars aren’t talks, which among professional speakers mean free presentations (or, sometimes, given for a very modest–really token–honorarium).

Therefore, since the frequent or professional semninar-giver must be paid, how that money is gathered is strongly related to the categories of sponsorship above. For example, a fee is generally charged the participants to attend an academic or school-sponsored seminar (like for Community Education), and a certain percentage of the fees collected often go to the speaker. But in a business program, where the business directly reaps the profits (or prestige), the business pays the speaker and the participants are invited to attend free. By extension, how the speaker is asked to speak to schools or for businesses is also very different.

Each kind of seminar is structured differently enough to have unique assemply halls, longer or shorter hours, ways to attract possible attendees, how BOR (back-of-the-room) products sales are handled (if at all), and different purposes. That’s why we label them and herd them into different corals.

I’ll continue in greater detail in blog #4 in about a week.

Best wishes,

Gordon Burgett

Communication Unlimited / P.O. Box 845 / Novato, CA 94947 / (800) 563-1454. For further information, see www.gordonburgett.com.

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